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Future Physicians of America6th Annual Survey September 2011 Corporate Marketing
Survey included 555 medical students who use Epocrates Survey completed in September of 2011 Students randomly selected to participate Background SLIDE 2 n=555 n=555 n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
6 Years Running - Location, Location, Location! SLIDE 3 Top reasons for selecting a medical school n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
Nearly 75% Increase in Concern about “Being a Good Physician” since 2007 SLIDE 4 What is your current career goal?* Greatest concerns about becoming a practicing physician n=555 n=555 0% Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com  *Excludes ‘other’ response
145% increase in Android usage from 2010; 12% decrease in iOS usage SLIDE 5 In 2010, only 11% used an Android device; 69% used an Apple iOS device n=555 n=114 ©Penn-Olson.com Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
Tablet Popularity Continues to Rise:50% Plan to Purchase within 1 Year SLIDE 6 Nearly 50% plan to purchase a tablet device within the next year What brand of tablet are you using? 800% increase in tablet device usage from 2010 n=458 n=100 Use of tablets in training- Yes: 17%; No:83% Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
Reliance on Mobile References Increases 125% Since 2009 SLIDE 7 When you need information to help you solve a clinical question, where is the first place you are most likely to turn?  n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
Over 60% Use Epocrates 2 or More Times a Day SLIDE 8 Students learn about Epocrates through word-of-mouth Over 35% use Epocrates 3+ times/day n=555 n=555 n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
Students Satisfied with Training;Lack Administration Skills SLIDE 9 n=555 n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
“Costs” are Challenges for Both Students and Patients SLIDE 10 Greatest challenges for medical students Greatest challenges for patients n=555 n=555 Errors* includes misdiagnosis, treatment errors and prescription errors Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
Time Spent on Facebook Declined by 22%; Interest in New Social Outlets Grows SLIDE 11 Time spent on social networking sites: n=555 Same top 2 blogs as practicing MDs* n=169 *2011 Epocrates Specialty Survey Data n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
Appendix SLIDE 12
Being a “Good Physician” is Still Students Main Concern  SLIDE 13 What are your greatest concern about becoming a practicing physician? n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
More than 70% Plan to do International Charity Work SLIDE 14 Do you ever plan on doing the following? n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com

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2011 Future Physicians of America Survey

  • 1. Future Physicians of America6th Annual Survey September 2011 Corporate Marketing
  • 2. Survey included 555 medical students who use Epocrates Survey completed in September of 2011 Students randomly selected to participate Background SLIDE 2 n=555 n=555 n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 3. 6 Years Running - Location, Location, Location! SLIDE 3 Top reasons for selecting a medical school n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 4. Nearly 75% Increase in Concern about “Being a Good Physician” since 2007 SLIDE 4 What is your current career goal?* Greatest concerns about becoming a practicing physician n=555 n=555 0% Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com *Excludes ‘other’ response
  • 5. 145% increase in Android usage from 2010; 12% decrease in iOS usage SLIDE 5 In 2010, only 11% used an Android device; 69% used an Apple iOS device n=555 n=114 ©Penn-Olson.com Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 6. Tablet Popularity Continues to Rise:50% Plan to Purchase within 1 Year SLIDE 6 Nearly 50% plan to purchase a tablet device within the next year What brand of tablet are you using? 800% increase in tablet device usage from 2010 n=458 n=100 Use of tablets in training- Yes: 17%; No:83% Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 7. Reliance on Mobile References Increases 125% Since 2009 SLIDE 7 When you need information to help you solve a clinical question, where is the first place you are most likely to turn? n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 8. Over 60% Use Epocrates 2 or More Times a Day SLIDE 8 Students learn about Epocrates through word-of-mouth Over 35% use Epocrates 3+ times/day n=555 n=555 n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 9. Students Satisfied with Training;Lack Administration Skills SLIDE 9 n=555 n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 10. “Costs” are Challenges for Both Students and Patients SLIDE 10 Greatest challenges for medical students Greatest challenges for patients n=555 n=555 Errors* includes misdiagnosis, treatment errors and prescription errors Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 11. Time Spent on Facebook Declined by 22%; Interest in New Social Outlets Grows SLIDE 11 Time spent on social networking sites: n=555 Same top 2 blogs as practicing MDs* n=169 *2011 Epocrates Specialty Survey Data n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 13. Being a “Good Physician” is Still Students Main Concern SLIDE 13 What are your greatest concern about becoming a practicing physician? n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com
  • 14. More than 70% Plan to do International Charity Work SLIDE 14 Do you ever plan on doing the following? n=555 Future Physicians of America VI © 2011 Epocrates, Inc. All Rights Reserved.To learn more about Epocrates, please visit us at www.epocrates.com

Notas do Editor

  1. Location has been the top reasons for selecting a medical school for 6 years running
  2. 72% increase in concern over being a good physician30% decrease in concern over work/personal life balance94% increase in concern over paying off student loans1900% increase in concern over facing a malpractice lawsuit
  3. 12% decrease in iOS usage145% increase in Android usage64% decrease in BB usage83% decrease in WinMob usage83% decrease in Palm OS usageImage from Penn-Olsonhttp://www.penn-olson.com/2009/10/29/youtube-phone-bashing-android-vs-iphone/
  4. 800% increase in tablet usage for 20112010: 2% tablet ownership2011: 18% tablet ownership
  5. 48% decrease in Internet reference usage –but continues to be second most likely place for med students to turn
  6. Errors* includes misdiagnosis, treatment errors and prescription errors
  7. Time spent on social networking sites: 2010Facebook: (6+ hrs) 18%; (1-5 hrs) 40%; (<1 hr) 32%; (None) 10%YouTube: (6+ hrs) 5%; (1-5 hrs) 20%; (<1 hr) 51%; (None) 24%Twitter: (6+ hrs) 1%; (1-5 hrs) 4%; (<1 hr) 22%; (None) 73%LinkedIn: (6+ hrs) 0%; (1-5 hrs) 1%; (<1 hr) 22%; (None) 77%Tumblr: None