Helping students to think creatively about business with the help of a simple exercise... Brainstorming business ideas in response to a stimulus. Also look at the Business Plan presentation, to develop your ideas further.

1. Creative Business Thinking
Gavin D. J. Harper
www.gavindjharper.co.uk
Presentation at:
Institut Supérieur de Commerce International
Dunkerque, France
March 2009

3. Miaow!

5. You have been given three A3 sheets that look like this:

6. You have been given three A3 sheets that look like this:
Moo!

7. Brainstorm three different business ideas in ten minutes…
Cow covers so
Ouch!
Farmers can sell
advertising space “branded” cows?
advertising Advertising
Also
space on
Keep
Milk cartons?
Cows
Warm? E.g. Missing
Children Style

8. Brainstorm three different business ideas in ten minutes…
Cow covers so
Ouch!
Farmers can sell
advertising space “branded” cows?
advertising Advertising
Also
space on
Keep
Milk cartons?
Cows
Warm? E.g. Missing
That
Children Style
Involve Cows
In Some
Way!

12. Remember from the “Business Plan”

presentation, the ten things we should think
about when composing a business plan?
Flip over the best of your three ideas, and on the

back draw a grid with ten different rows…
We’re going to take a few minutes to think about

what considerations we would need to think
about for each of these headings when
composing our business plan.
Now Let’s Work On The Detail…

13. Summary
1.
2. Customers
3. Competition
4. Suppliers
5. Marketing
6. Human Resources
7. Operations Management
8. Financial
9. Risk Management
10. Ethics / Corporate Social Responsibility
Now Let’s Work On The Detail…