How HR can use social media and social technologies to build external talent communities, build and employment brand, and engage employees in internal communities - some thoughts and ideas by Social Business Strategy firm 2020 Social

1. 2020 Social: Employee Communities Because Work is Social February 2010

2. Who Are We Strategy & Marketing Strategy & Marketing Gaurav Mishra CEO IIMB, Tata Group, Yahoo! Fellow at Georgetown Dave Evans Consulting Director Author of ‘Social Media Marketing: An Hour a Day’ Organizational Development Enterprise Software Gautam Ghosh Consultant XLRI, Deloitte, HP, Dell KaushalSarda Consultant Capgemini CRM, Uhuroo Founder

3. What Do We Do We build and nurture online communities for clients help them build strong long-term relationships to catalyze collaboration and innovation and drive loyalty and advocacy.

5. Social media analytics

6. Social CRM

7. Social ads

8. Social media campaigns and contests

9. Senior management workshops

10. Primary and secondary research

11. Strategic roadmap

12. Community platforms

13. Social applications

15. Conversations Your customers, partners and employees are talking about you, in public. Listen to them, reach out to them, engage them in a two-way conversation. Have you worked with this vendor? Yes! They adhere and exceed their promises  

16. Collaboration People work together in flow when they connect with each other as people. Create rich profiles and shared workspaces to enable employees to help each other. How do I fix this issue? Let me tell you how!  

17. Community Internal Communities come together around a shared social object: a lifestyle, cause or passion. Build and nurture a community platform to host your clinicians , admin employees and consultants I love road trips! I love my car! I love travel!   

18. Collective Intelligence Consultants, employees and partners can give you new ideas and insights. Ask for their ideas, help them build on them, recognize and reward them for their contribution. ! Here’s how we can make it better! Here’s an idea! It worked! Thank you!   

19. Employee Generated Content Your employees love to express themselves. Tap into their creativity. Ask them to interpret your culture. Here are photos from the NY conference Take a look at this presentation that I made Here’s what I did yesterday   

20. The Big Question How do we engage the different talent pools with the organization? Different people have different needs – incentivise them to engage with you and each other – and start a conversation

21. Talent Communities Are Social It needs time and social engagement from the organization to build Find your most passionate and communicative employees and mentor them to become Talent Community Managers.

22. Engaging External Talent community 1.Expert blogs 4. UGC campaign module Your Organization 2. News Aggregation platform 5. Integration with social platforms 3. Advocacy Program 6. Discussion forums and groups

23. Showcase Culture: Directi Video shared during the recruitment process :- The Directi story- Industry snapshot- Work culture- Designations and job descriptions- Employee quotes- A typical work day at Directi- Career growth-Benefits at Directi- How to Apply and selection process http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation

24. Employment Branding: EMC External employment branding- encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting

25. Showcase work culture- Employee blogs Source: http://www.microspotting.com/ HR and recruitment focused community platform

26. Connect recruiters with potential employees Source: http://microsoftjobsblog.com/ Social recruitment platform for potential employees. Recruiters help with job-hunting, resume writing, interview preparation, etc Share upcoming job fairs, events, vacancies

27. Onboarding Candidates Source: http://campusconnect.infosys.com/forum/ Idea: Discussion forum on relevant topics Reference: Infosys campus connect forum

28. Listen and Respond to Conversations Across different forums, social networks, platforms on the social web Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.

29. Social CRM Results Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches. Build a process that would empower users to respond and participate in the conversation

30. Engaging Internal Talent Networks Some Examples

31. The components of Engagement Areas where Organizations usually focus employee engagement initiatives

32. Employee Networking Status updates to keep people informed, and other’s status to be informed Widgets to follow information useful to user Productivity tools like to do lists, calender can be included

33. Example: EMC Internal social network- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation

35. Speeding up training and knowledge transfer

36. Creating a connected and collaborative workforceSOLUTION -Internal messaging system -Wikis + Blogs - Customizable dashboards

37. Breaking information silos at Angel.com -Efficient way to collect valuable insights from multiple contributors -Create a corporate memory of information/ insights, to surround deliverables with context -Allow team members in all departments to engage in a collaborative way. -Discover valuable work of others via notifications, update feeds, tagging and search, and then re-use that work SOLUTION -Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features

38. Internal Jobs @ StarBucks Tool for employees that allows them the option of charting their own career graph Interactive internal recruitment tool Career assistance through polls, blogs, forums and wikis Career development resources http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=

40. Improve employee productivity

41. Improve internal communication effectiveness

42. Promote corporate culture and community building

43. Ensure compliance to internal processes

44. Effectively leverage corporate knowledge & expertise