1. Understanding Customisable Products
and the opportunities to use them to
increase profits and develop new markets
An introduction to our White Paper
2.
3. White Paper Objectives
To help you understand the products, customers,
suppliers and markets for customisable, configurable
and personalised products.
To explore the software, business processes and other
critical success factors required to sell, produce and
market these products
5. The Business Case
1. Unlimited Choice
2. Reduced Stock / Capital Investment
3. Reduced Lead Time for New Ranges
4. More Unique Products
5. Streamline Processes
6. Changing Profile of Consumers
7. High Impact Promotions
7. Cultural Influences
● The Rise of the Maker Movement
● Mass Personalisation
● Mass Customisation
● Brands Culture
● Attitude to Technology
● Emotional Bonding with Personalised Products
● The Long Tail - Unlimited Choice
13. Conversion Ratios
Up to 10% for customisable products - much
higher than other products
14. More Information
Download Full White Paper - click here
Contact - Gateway 3D
andrew@gateway3d.com
@gateway3d
or visit our website and blog
http://www.gateway3d.com
http://www.gateway3d.com/blog/