2. WHAT WE DO
DISRPTIVE develops and implements successful digital
growth strategies. Our approach is strongly data-driven:
we create full transparency of all KPIs, allowing our clients
to see exactly which sales and marketing activities are
driving profit and revenue. We identify the key growth
levers, we scale up sales and bring down costs. We build
both knowledge and technical assets within our clients‘
organization to secure long term growth. Our results
are based on 20 years of cumulative C-Level start-up
experience, advanced computer and data science as
well as online marketing skills. Our team members have
founded, grown and sold companies across Europe, Asia
and Africa.
DIGITAL GROWTH HACKERS
3. MASTERING DIGITALISATION
C H A L L E N G E S O U R S O L U T I O N
Huge growth potential untapped
• Standard channels (Google, Facebook) offer
massive reach, but highly competitive
• Complex ad ecosystem (RTB, networks, direct)
• CRM data largely unused
Cutting-edge digital marketing
Master both standard and non-standard channels
for maximum reach
Optimise your marketing based on customer
life-time-value
Leverage data science for user-level ad optimisation
Advertising industry works against you
• Agency activities are a black box - no transparency
• Hidden fees >30% of media spend
• Fraudulent traffic
Full performance transparency
Learn what works and how
Monitor project performance in real time
Avoid black box agencies
OM and data science skills hard to hire
• Experts in online marketing or data science have
their own startups & cannot be hired
• Companies lack skills and know-how to train their
own growth teams
Enablement of your company
Get access to knowledge of successful
serial entrepreneurs
Have a team trained that can continue in-house
4. Get live access to your
most important metrics.
C O N T R O L
Identify the factors that
are driving your business.
AT T R I B U T I O N
I M P A C T
Allocate your resources to the most
profitable channels and users.
FA C T S
Plan your business success
with real-world numbers.
5. CASE STUDY: PIPPA&JEAN
Project Objective: Data-driven
Acquisition of Jewellery Sales Partners
DISRPTIVE tested and optimised all online marketing para-
meters – such as channels, targeting, creatives and landing
pages – leveraging a custom-built business intelligence
solution that connects all user-level marketing data with
customer lifetime value data.
7. CASE STUDY: PIPPA&JEAN – RESULTS
We helped our client
scale up its online business
With full transparency over all KPIs, our client was able
to optimize all marketing activities based on customer
lifetime value. This lead to significantly reduced custo-
mer acquisition costs and allowed our client to generate
much higher impact from online marketing which beca-
me the company‘s premier marketing channel.
L E A D
C O S T S
M O R E
V O L U M E
-90%
COSTS PER LEAD
+800%
LEAD GROWTH
CPL #Leads
Month 1
10
8
6
4
2
Month 2 Month 3 Month 4 Month 5 Month 6
8. TYPICAL PROJECT STRUCTURE
TRANSPARENCY
• Implement end-to-end
user-level tracking
• Create live KPI reports to
monitor marketing/sales
performance across all chan-
nels
• Identify key growth levers
based on data
GROWTH
• Scale marketing in the most
profitable channels, targeting
the right users at the right price
• Optimise conversion through
rigorous A/B testing
• Implement measures that
increase retention and LTV
TRANSFER
• Help build internal resources
that can continue growth
• Full project documentation
• Hands-on training
P H A S E I I
50%
P H A S E I
30%
P H A S E I I I
20%
CONTINUOUS KNOWLEDGE TRANSFER
9. DR. HENDRIK HARREN
ROCKET INTERNET CEO
Hendrik has more than 10 years
founder experience across various
industries. He was Rocket Internet
Africa CEO and has founded 7 ven-
tures (under Rocket and own).
Areas of Expertise:
Data Science, Advertising
Technology, Media Buying.
GARY MERRETT
DIGITAL MARKETING PRO
Gary has 6 years of startup and
company building experience.
He has sold two companies and
most recently ran a data-driven
marketing platform.
Areas of expertise:
eCommerce, Web Analytics,
Media Buying.
THORSTEN BLEICH
HACKER
Thorsten is an experienced eCom-
merce and ad-tech entrepreneur and
exited two ventures. He has built
data integration and analyses
systems for terabytes of daily traffic.
Areas of expertise:
AdTech, Web Development
and Data Systems Integration.
10. REFERENCES
YOCO (SOUTH AFRICA)
PAYMENT SERVICE PROVIDER
Yoco enables Merchants of all sizes to accept credit and debit card payments on
mobile devices and cashier systems.
DISRPTIVE analyzed the existing marketing setup and performance. We implemented the
set of relevant KPIs and the systems to measure them. Established end-to-end transparency
from first ad impression to the merchants‘ customer revenues.
FROMATOB (GERMANY)
TRAVEL PORTAL
fromAtoB applies Big Data technology to suggest the best combination of travel options
(flights, busses, trains, ...) to its customers.
DISRPTIVE lowered the marketing costs on high volume user acquisition channels by 50%,
and established transparency on payback cycles on ad keyword level. Overall profitability
improved >300%. Permanent team established and knowledge transferred.
11. FLEXMEDICS (SWITZERLAND)
SWISS MEDICAL RECRUITING COMPANY
Flexmedics connects Swiss healthcare providers with global medical professionals
seeking new career opportunites.
DISRPTIVE is developing and implementing an international search marketing strategy
aimed at generating high quality leads. Project ongoing.
SELECTED PLATFORMS AND TECHNOLOGIES
