2. Who is
HoHoTO?
HoHoTO is a holiday party designed to raise
sorely needed funds for Toronto’s Daily Bread
Food Bank. Now in its sixth year, HoHoTO has
become a hyper-connected social media
movement and a remarkable example of the
power of self-organizing online groups.
Using a collective network of close friends and
loose ties, the founding team kicked off a process
that lit up the tweetstreams and blogvines, quickly
turning a much, much bigger group of people on
to the same core idea:
3. Pe o p l e i n o u r
town are hungry,
dammit, and we
can make a
“
difference
4. Where does
the mone o?
ü In Toronto, people just like you made more
than a million visits to food banks last year.
ü Food bank use is growing – in fact, it’s up
23% nationally since 2008.
ü More than 34% of the people relying on food
banks in the GTA are children.
ü The median monthly household income in
Toronto is only $1,000.
ü The median amount of money people are left
with per day (after rent has been paid) is less
than a TTC round trip ($6).
8. can hel :
How you
HoHoTO would not be possible without the
truly generous support of our many sponsors.
A commitment to HoHoTO directly connects
your brand with the shiniest and most wonderful
members of Toronto’s tech, media, digital
marketing, social media and PR communities.
If you choose to come on board as a sponsor, it
becomes the personal mission of our team to
ensure that everyone at the event (and
thousands more who are following the live and
post-event coverage) will get to know just how
terrific you are.
10. Get on Santa’s Nice List
Sponsor Today
Angel
Santa Claus
Daily Bread Donation: Let’s talk!
Daily Bread Donation: $10,000
Want to go above and beyond to make this year’s HoHoTO
the best one yet? Please contact us to discuss the details of
your contribution and our commitment to you, including:
• Access to an exclusive VIP booth
• Various branding and promotional opportunities – please
contact us to discuss.
• 1 complimentary bottle of liquor
• Access to your own private VIP area
• Your logo prominently displayed at the event
• 20 complimentary tickets to the event
• Other branding and promotional opportunities may
be available – please contact us to discuss.
• 2 complimentary bottles of liquor
• Your logo on hohoto.ca with a link to your site
• Your logo prominently displayed at the event
• 18 complimentary tickets to the event
• Your logo on hohoto.ca with a link to your site
11. Mrs. Claus
Elf
Daily Bread Donation: $7,500
Daily Bread Donation: $5,000
• First choice of a section of the main floor or VIP
area for corporate branding
• Choice of a section of the main floor or VIP area for
corporate branding
• 15 complimentary tickets to the event
• 12 complimentary tickets to the event
• 15 complimentary drink tickets
• 12 complimentary drink tickets
• Your logo on hohoto.ca with a link to your site &
prominently displayed at the event
• Your logo on hohoto.ca and displayed at the event
Reindeer
Snowflake
Daily Bread Donation: $2,000
Daily Bread Donation: $1,000
• 8 complimentary tickets to the event
• 6 complimentary tickets to the event
• 8 complimentary drink tickets
• 6 complimentary drink tickets
• Your logo on hohoto.ca with a link to your site &
displayed at the event
• Your logo on hohoto.ca with a link to your site &
displayed at the event
12. Get on Santa’s Nice List
Gingerbread
Daily Bread Donation: $500
Candy Cane
Daily Bread Donation: $250
• 4 complimentary tickets to the event
• 2 complimentary tickets to the event
• 4 complimentary drink tickets
• 2 complimentary drink tickets
• Your logo on hohoto.ca with a link to your site
• Your logo on hohoto.ca with a link to your site
In-Kind Sponsorships
Custom Packages
If you would like to make a non-cash donation to
support the Daily Bread Food Bank, please contact us —
we’d love to discuss prizes for our famous raffle on the
night of the event, and our “Hangover Auction” in the
days following.
We love it when sponsors want to get creative! If
you have an idea for something unique you’d like
to make happen, contact us to figure it out by
emailing sponsors@hohoto.ca
Please Note: Tax receipts will be issued by the Daily Bread Food Bank for all monetary or tangible donations.
13. Getting
in Touch
If you’re interested in sponsoring HoHoTO and the
Daily Bread Food Bank this year, please don’t
hesitate to contact us at sponsors@hohoto.ca, or by
emailing a member of the HoHoTO sponsorship
team directly:
Lauren Souch – lauren@laurensouch.ca
Jeremy Wright – jeremy@netmobs.com
Rajesh Kutty – rajesh@rajeshkuttymd.com
Aran Hamilton – aran@vantageanalytics.com