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   Internet + In- store promotion
    › Existing customer
    › Current market


   Target Market
    › Only Female
In-store promotion
   Easter Campaign
    › Bunny-licious (bundle sale)
    › Cool bunny (cooperate with Tim tam)
    › Free Bunny Ears ( free gift)
   (1) Target market

    › Change target market
       Families
       New customers
   (2) Creative Strategy
    › Easter theme
        Bunny-licious, cool bunnies and free bunnies
         ears
    › Image of families
    › Music
    › Wi-Fi
    › Children playing area
   (3) Communication tools

    › more communication tools
       Television
       Newspaper
       Radio
       Bill broad
   (3)Communication tools(continue)
    › Media method
       Continuity
       Concentration
       Flighting
       Pulsing


   (4)Evaluation the effect and result
The End


Thank You

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Gloria jean’s coffee

  • 1.
  • 2.
  • 3. Internet + In- store promotion › Existing customer › Current market  Target Market › Only Female
  • 5. Easter Campaign › Bunny-licious (bundle sale) › Cool bunny (cooperate with Tim tam) › Free Bunny Ears ( free gift)
  • 6. (1) Target market › Change target market  Families  New customers
  • 7. (2) Creative Strategy › Easter theme  Bunny-licious, cool bunnies and free bunnies ears › Image of families › Music › Wi-Fi › Children playing area
  • 8.
  • 9. (3) Communication tools › more communication tools  Television  Newspaper  Radio  Bill broad
  • 10. (3)Communication tools(continue) › Media method  Continuity  Concentration  Flighting  Pulsing  (4)Evaluation the effect and result