This document discusses how alumni clubs can leverage social media platforms like Facebook and LinkedIn to better connect with students and alumni. It provides guidance on creating a Facebook group for an alumni club and engaging alumni through the Notre Dame Alumni Network on LinkedIn. Key recommendations include establishing a club Facebook group with a clear name and logo, regularly posting events and content, and designating multiple administrators. Alumni are also encouraged to create personal profiles on both platforms to strengthen their professional networks and stay engaged with their local alumni communities.