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Telling Your Story:
                        How Ideas, Words and Images Can Come Together




Sunday, January 8, 12
Think of
               three stories —
               books or
               movies that you
               love.

Sunday, January 8, 12
Why tell stories?

                        They simplify.

                        They are memorable.

                        They help us relate.




Sunday, January 8, 12
Think of your
                    three favorite
                    characters
                    from books or
                    movies that
                    you love.

Sunday, January 8, 12
What are the parts to a story?

                        Character    Setting       Plot




Sunday, January 8, 12
Where do we
                        find stories?




Sunday, January 8, 12
Think of a favorite or
                    interesting:

                        • faculty member
                        • student
                        • alumnus
                        • staff member
                        • donor or booster

Sunday, January 8, 12
FACULTY
                        • Why they love their field
                        • What they think of students
                        • Why they teach or research what
                          they do

                        • More about their personal lives,
                          hobbies, interests

Sunday, January 8, 12
STUDENTS
        • Why they came to Our College
        • Their hopes, dreams and plans
        • Their experiences in the
               classroom, labs and field



Sunday, January 8, 12
ALUMNI
            • Their memories of their college
                    experience

            • Their experience in the workplace

Sunday, January 8, 12
STAFF

                   • How they view Our College
                   • Why they do what they do


Sunday, January 8, 12
COMMUNITY

             • How they
                        interact with
                        students,
                        faculty, staff



Sunday, January 8, 12
To whom do we
          tell these stories?




Sunday, January 8, 12
To whom do we
          tell these stories?



                                To the
                                same
                                audiences.
Sunday, January 8, 12
Do you know
                    your
                    institution’s
                    mission? What
                    is your brand?


Sunday, January 8, 12
What is
                        storytelling?
                        It makes a good story
                        even better

                        It adds style and imagery




Sunday, January 8, 12
What avenues
                    do you have
                    for telling your
                    institution’s
                    stories?


Sunday, January 8, 12
Storytelling in the digital age
                        Images and
                                     Sound   Documentary
                          Video




Sunday, January 8, 12
What stories or
                        traditions does
                           everyone at
                        your institution
                          know about?


Sunday, January 8, 12
What stories
                    do you know
                    about your
                    institution that
                    not enough
                    people know?

Sunday, January 8, 12
Key Pointers


Sunday, January 8, 12
Own it. Make it your
                story. Embrace it fully.




Sunday, January 8, 12
Tell it earnestly,
                enthusiastically and
                expressively.




Sunday, January 8, 12
Know it by heart.




Sunday, January 8, 12
Pay attention to pacing.




Sunday, January 8, 12
Pass on wisdom.




Sunday, January 8, 12
Help people see themselves
           in the world you create.




Sunday, January 8, 12
The story of your institution
                        is the story of its people.

                        It is a spirit, not a timeline.

                        It is organic, not linear.




Sunday, January 8, 12
Graham Garner
                        Assoc.VP for Marketing and Communication
                        Wartburg College
                        Social media handle: garnergraham
                        graham.garner@wartburg.edu or
                        garnergraham@gmail.com




Sunday, January 8, 12

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Storytelling, CASEVI, 9 Jan 2012

  • 1. Telling Your Story: How Ideas, Words and Images Can Come Together Sunday, January 8, 12
  • 2. Think of three stories — books or movies that you love. Sunday, January 8, 12
  • 3. Why tell stories? They simplify. They are memorable. They help us relate. Sunday, January 8, 12
  • 4. Think of your three favorite characters from books or movies that you love. Sunday, January 8, 12
  • 5. What are the parts to a story? Character Setting Plot Sunday, January 8, 12
  • 6. Where do we find stories? Sunday, January 8, 12
  • 7. Think of a favorite or interesting: • faculty member • student • alumnus • staff member • donor or booster Sunday, January 8, 12
  • 8. FACULTY • Why they love their field • What they think of students • Why they teach or research what they do • More about their personal lives, hobbies, interests Sunday, January 8, 12
  • 9. STUDENTS • Why they came to Our College • Their hopes, dreams and plans • Their experiences in the classroom, labs and field Sunday, January 8, 12
  • 10. ALUMNI • Their memories of their college experience • Their experience in the workplace Sunday, January 8, 12
  • 11. STAFF • How they view Our College • Why they do what they do Sunday, January 8, 12
  • 12. COMMUNITY • How they interact with students, faculty, staff Sunday, January 8, 12
  • 13. To whom do we tell these stories? Sunday, January 8, 12
  • 14. To whom do we tell these stories? To the same audiences. Sunday, January 8, 12
  • 15. Do you know your institution’s mission? What is your brand? Sunday, January 8, 12
  • 16. What is storytelling? It makes a good story even better It adds style and imagery Sunday, January 8, 12
  • 17. What avenues do you have for telling your institution’s stories? Sunday, January 8, 12
  • 18. Storytelling in the digital age Images and Sound Documentary Video Sunday, January 8, 12
  • 19. What stories or traditions does everyone at your institution know about? Sunday, January 8, 12
  • 20. What stories do you know about your institution that not enough people know? Sunday, January 8, 12
  • 22. Own it. Make it your story. Embrace it fully. Sunday, January 8, 12
  • 23. Tell it earnestly, enthusiastically and expressively. Sunday, January 8, 12
  • 24. Know it by heart. Sunday, January 8, 12
  • 25. Pay attention to pacing. Sunday, January 8, 12
  • 26. Pass on wisdom. Sunday, January 8, 12
  • 27. Help people see themselves in the world you create. Sunday, January 8, 12
  • 28. The story of your institution is the story of its people. It is a spirit, not a timeline. It is organic, not linear. Sunday, January 8, 12
  • 29. Graham Garner Assoc.VP for Marketing and Communication Wartburg College Social media handle: garnergraham graham.garner@wartburg.edu or garnergraham@gmail.com Sunday, January 8, 12