Vitamins and Supplements - China - June 2013 The Chinese vitamins, minerals and dietary supplements market has grown solidly in the last five years. The market is being driven mainly by increased demand and diversification in retail channels. To Read The Complete Report Kindly Visit: http://www.marketresearchreports.biz/analysis/170188 For All Latest Reports Kindly visit: http://www.marketresearchreports.biz

1. Vitamins and Supplements - China - June 2013
The Chinese vitamins, minerals and dietary supplements market has grown solidly in the last five years. The
market is being driven mainly by increased demand and diversification in retail channels. Market demand
continues to rise on the back of increased awareness of health and health issues due to government policies,
economic growth and changing lifestyles.
table Of Content
introduction
definition
report Structure
methodology
executive Summary
the Market
figure 1: Vitamins And Minerals Market Forecast (value Sales), 2007-17
companies And Brands
the Consumer
vitamins, Minerals And Supplements: Core Consumers
frequency Of Taking Vitamins, Minerals And Supplements
reasons For Buying Vitamins, Minerals And Supplements
consideration Factors For Buying Vitamins, Minerals And Supplements
channels Of Buying Vitamins, Minerals And Supplements
issues In The Market
there Are Huge Barriers To Growth In The Market Due To Consumer Understanding And Consumption
Habits Of Vitamins, Minerals And Supplements.
potential To Tap Into Market Demand For Product Diversification
room For Growth In The Specialist Store Channel
what We Think
the Market
key Points
the Vitamin And Minerals Market Was Worth Almost Rmb 22 Billion In 2012
figure 2: China’s Vitamin And Minerals Market Value Sales, 2007-12
the Market Is Forecast To Reach Rmb 35 Billion By 2017
figure 3: China’s Vitamin And Minerals Market Value Sales Forecast, 2007-17
market Drivers
factors Affecting Demand
an Industry That Has Been Tainted By Scandal...
but That Has Since Taken A More Sophisticated Approach
Vitamins and Supplements - China - June 2013

2. further Regulations Introduced In 2003 And 2010
widespread Sub-health Is Leading To A Rise In Chronic Diseases.
population Ageing
consumers Growing More Health-conscious
gifting Opportunities For Supplements
factors Affecting Supply
rich Source Of Raw Materials
national Policy
diversification In Retail Channels
main Barriers To Growth
the Western Idea Of Nutritional Supplements Conflicts With Traditional Chinese Concepts Of Well-being.
competition From Functional Health Foods
lack Of Obvious Effects Means People Do Not Keep Up Consumption
barriers At The Retail Channel
market Segmentation
figure 4: Value Sales Of Vitamins, Minerals And Dietary Supplements In China, By Segment (rmb 1 Bn)
companies And Brands
key Points
number Of Companies Is Small, Strong Brands Increasingly Consolidating
figure 5: Vitamins, Minerals And Supplements Companies, By Brand Share, 2009-11
companies
amway
wyeth Pharmaceuticals
harbin Pharmaceutical Group Sixth Pharm Factory
shanghai Goldpartner Biotech Co., Ltd
hangzhou Sanofi-aventis Minsheng Pharmaceutical Co., Ltd
harbin Pharmgroup Sanchine Pharmaceutical Co., Ltd
the Consumer
key Points
vitamin, Minerals And Supplement Use
figure 6: Frequency Of Taking Vitamins, Minerals And Supplements, February 2013
core Consumers Of Vitamins, Minerals And Supplements
who Vitamins, Minerals And Supplements Are Bought For
figure 7: Purchase Of Vitamins, Minerals And Supplements, February 2013
reasons For Buying Vitamins, Minerals And Supplements
figure 8: Reasons Of Buying Vitamins, Minerals And Supplements, February 2013
factors Influencing Purchase Of Vitamins, Minerals And Supplements
figure 9: Consideration Factors Of Buying Vitamins, Minerals And Supplements, February 2013
channel Of Buying Vitamins, Minerals And Supplements
figure 10: Channel Of Buying Vitamins, Minerals And Supplements In The Last 12 Months, February 2013
attitudes Towards Vitamins, Minerals And Dietary Supplements
figure 11: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013
Vitamins and Supplements - China - June 2013

3. key Issue: Significant Barriers In Consumer Knowledge And Consumption Habits
key Points
lifestyle Issues And Chronic Disease Are Urban Residents’ Most Common Health Problems
figure 12: Health Conditions, November 2012
lifestyle And Work-related Stress
figure 13: Most Important Factors Contributing To Stress, November 2012
vitamins, Minerals And Supplements Not Considered An Important Way Of Combating Lifestyle-related
Complaints And Chronic Disease
figure 14: Most Important Factors Contributing To Healthy Living, November 2012
low Usage Frequency And Limited Range Of Product Types Of Vitamins, Minerals And Supplements
figure 15: Frequency Of Taking Vitamins And Supplements, February 2013
low Awareness Of Effects Of Vitamins, Minerals And Supplements
the Threat From Functional Health Foods
need To Improve Awareness Of Nutritional Needs And How To Take Supplements Amongst Chinese
Consumers
figure 16: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013
the Need To Raise Awareness And To Create A More Educated Consumer Base
figure 17: Agreement With The Statements “it Is Not Always Easy To Remember To Take
Vitamins/supplements On A Daily Basis”, February 2013
what It Means
key Issue: Opportunities To Tap Into Market Demand For A Greater Range Of Products
key Points
consumption Focused On A Few Product Types
figure 18: Frequency Of Taking Vitamins, Minerals And Supplements, February 2013
other Important Health Needs That Have Not Yet Been Fully Met
figure 19: Health Conditions, November 2012
figure 20: Health Claims Amongst 378 Vitamin And Dietary Fibre New Product Launches, By Product
Function, 2008-13
driving Consumption Through Product Diversification – Product Health Functions
examples Of Targeted Functional Products Are Already Emerging
figure 21: Agreement With The Statement “diet Therapy/tonic Food (eg Ginseng Chicken Soup)
Works Better Than Western Vitamins, Minerals And Supplements”.
driving Consumption Through Product Diversification - New Product Forms
figure 22: Agreement With Statements On Vitamins, Minerals And Supplements, February 2013
figure 23: Health Claims Amongst 378 Vitamin And Dietary Fibre New Product Launches, By Product Form,
2008-13
figure 24: Double-collagen Fruit Juice Drinks, January 2013
figure 25: Xiong Zhai Calcium Softs, August 2012
figure 26: Centrum Flavor Burst Multi-vitamin Chewable Tablets
using Marketing To Drive Consumption And Usage Of New Products
figure 27: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013
what It Means
key Issue: Room For Growth In The Specialist Store Channel
Vitamins and Supplements - China - June 2013

4. key Points
channels Limited To Supermarkets, Pharmacies And Health Food Stores
figure 28: Channel Of Buying Vitamins, Minerals And Supplements In The Last 12 Months, February 2013
creating Associations With General Well-being
figure 29: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013
bricks-and-mortar Stores Can Strengthen Trust
figure 30: Consideration Factors Of Buying Vitamins, Minerals And Supplements, February 2013
potential For Growth In Branded Specialist Stores
specialist Stores Can Benefit From Membership Schemes
synergy Between Specialist Stores And Brand Owners
meeting Consumers’ Personalised Needs To Drive Sales Of Special Product Categories
figure 31: Agreement With Statements On Vitamins, Minerals And Dietary Supplements, February 2013
pairing Innovative Services And Products To Drive Sales And Create Premium Image
figure 32: Blackmores Online Communities, June 2013
what It Means
appendix – Frequency Of Taking Vitamins And Supplements
figure 33: Frequency Of Taking Vitamins And Supplements, February 2013
figure 34: Frequency Of Taking Vitamins And Supplements, February 2013
figure 35: Frequency Of Taking Vitamin B, By Demographics, February 2013
figure 36: Frequency Of Taking Vitamin C, By Demographics, February 2013
figure 37: Frequency Of Taking Vitamin D, By Demographics, February 2013
figure 38: Frequency Of Taking Vitamin E, By Demographics, February 2013
figure 39: Frequency Of Taking Others Vitamins (eg Vitamin A, Vitamin Complex), By Demographics,
February 2013
figure 40: Frequency Of Taking Calcium, By Demographics, February 2013
figure 41: Frequency Of Taking Iron, By Demographics, February 2013
figure 42: Frequency Of Taking Zinc, By Demographics, February 2013
figure 43: Frequency Of Taking Selenium, By Demographics, February 2013
figure 44: Frequency Of Taking Others (eg Potassium, Magnesium, Mineral Complex), By Demographics,
February 2013
figure 45: Frequency Of Taking Cod Liver Oil, By Demographics, February 2013
figure 46: Frequency Of Taking Ginseng, By Demographics, February 2013
figure 47: Frequency Of Taking Ejiao, By Demographics, February 2013
figure 48: Frequency Of Taking Protein (eg Protein Powder), By Demographics, February 2013
figure 49: Frequency Of Taking Others (eg Grape Seed Extract, Spirulina Tablet), By Demographics,
February 2013
appendix – Purchase Of Vitamins And Supplements
figure 50: Purchase Of Vitamins And Supplements, February 2013
figure 51: Most Popular Purchase Of Vitamins And Supplements, By Demographics, February 2013
figure 52: Next Most Popular Purchase Of Vitamins And Supplements, By Demographics, February 2013
figure 53: Reasons Of Buying Vitamins And Supplements, By Most Popular Purchase Of Vitamins And
Supplements, February 2013
figure 54: Reasons Of Buying Vitamins And Supplements, By Next Most Popular Purchase Of Vitamins And
Vitamins and Supplements - China - June 2013

5. Supplements, February 2013
appendix – Purchase Channel Of Vitamins And Supplements In The Last 12 Months
figure 55: Purchase Channel Of Vitamins And Supplements In The Last 12 Months, February 2013
figure 56: Most Popular Purchase Channel Of Vitamins And Supplements In The Last 12 Months, By
Demographics, February 2013
figure 57: Next Most Popular Purchase Channel Of Vitamins And Supplements In The Last 12 Months, By
Demographics, February 2013
appendix – Reasons For Buying Vitamins And Supplements
figure 58: Reasons Of Buying Vitamins And Supplements, February 2013
figure 59: Most Popular Reasons Of Buying Vitamins And Supplements, By Demographics, February 2013
figure 60: Next Most Popular Reasons Of Buying Vitamins And Supplements, By Demographics, February
2013
appendix – Consideration Factors When Buying Vitamins And Supplements
figure 61: Consideration Factors Of Buying Vitamins And Supplements, February 2013
figure 62: Consideration Factors Of Buying Vitamins And Supplements, By Demographics, February 2013
figure 63: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Vitamins B
And Vitamins C, February 2013
figure 64: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Vitamins
D And Vitamins E, February 2013
figure 65: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Others (eg
Vitamin A, Vitamin Complex) And Calcium, February 2013
figure 66: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Iron And
Zinc, February 2013
figure 67: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Selenium
And Others (eg Potassium, Magnesium, Mineral Complex), February 2013
figure 68: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Cod Liver
Oil And Ginseng, February 2013
figure 69: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Ejiao And
Protein, February 2013
figure 70: Consideration Factors Of Buying Vitamins And Supplements, By Frequency Of Taking Others (eg
Grape Seed Extract, Spirulina Tablet), February 2013
appendix – Attitude Towards Vitamins And Supplements
figure 71: Attitudes Towards Vitamins And Supplements, February 2013
figure 72: Agreement With The Statements ‘international Vitamins And Supplement Brands Are
Better Quality Than Domestic Brands’ And ‘i Tend To Stick To The Same Brand Of Vitamins
Or Supplements’, By Demographics, February 2013
figure 73: Agreement With The Statements ‘vitamins/mineral Supplements Are Expensive’
And ‘it Is Not Always Easy To Remember To Take Vitamins/supplements On A Daily Basis’,
By Demographics, February 2013
Vitamins and Supplements - China - June 2013

6. figure 74: Agreement With The Statements ‘vitamins And Supplements Are Ideal For Those That Find
It Difficult To Maintain A Healthy Balanced Diet’ And ‘vitamins And Supplements Are Ideal
To Take When Suffering From Common Illnesses’, By Demographics, February 2013
figure 75: Agreement With The Statements ‘chinese Supplements Work Just As Well As Western
Vitamins And Supplements’ And ‘diet Therapy/tonic Food Works Better Than Western
Vitamins And Supplements’, By Demographics, February 2013
figure 76: Agreement With The Statements ‘there Are Too Many Types Of Vitamins And
Supplements In The Market Which Can Be Confusing’ And ‘i Don’t Know Which
Vitamins And Minerals My Diet Is Lacking In’, By Demographics, February 2013
figure 77: Agreement With The Statements ‘it Is Not Necessary To Buy Vitamins And Supplements
When You Have A Regular Balanced Healthy Diet’ And ‘i Would Like To See A Wider Range
Of Different Formats Of Vitamins And Minerals’, By Demographics, February 2013
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Vitamins and Supplements - China - June 2013