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Gamification in a Broader Context: Corporate Research/Enterprise Use
1.
Gamification in a
Broader Context: Corporate Research/Enterprise Use Irene Greif IBM Research August 8, 2011
2.
3.
Surprising Phenomenon:
Baby Name Wizard interactive visualizition evoked gamelike bahvior on the web
4.
Baby Name inspired
many Eyes making it fun to explore “serious” data
5.
6.
Experiments on an
enterprise social networking system
7.
Increased participation with
points: But some people objected Rosta is a worker bee with 445 points
8.
Increasing participation through
peer recognition was more acceptable AND got contributions frorm lurkers
9.
A Gamification Spectrum
TimeFlash: making serendipity the norm Exploring gamification from the outset Varying Comfort Level on Spectrum
10.
Inward Bound:
Collaborative Virtual Games effective for team-building and increased trust
11.
Games can
motivate breakthrough research www.ibm.com/watson
Notas do Editor
Show baby name; talk about 1000’s of blog entries and the gamelike behaviors .. Also talk about the affordance
one liner : ... such as building a machine that can beat the masters of popular trivia game show