Mario Herger presentation from his talk at Gamification World Congress 2014

1. Mario Herger
Enterprise Gamification
And The Blue Collar Worker

2. Video gamer girl

3. Blue Collar Worker

4. Enduring value contradictions
Homo
faber
Homo
ludens
Homo
economicus

5. Values & Positive Identities
Meaning Dignity
Autonomy Camaraderie

6. Meaning

7. Dignity

8. Camaraderie

9. Camaraderie vs. Competition
① Competition is the opposite of collaboration
② Only a handful of people compete
③ Competition doesn’t last long
④ Competition disadvantages certain demographics
⑤ Competition leads to negative behaviors
⑥ Competition leads to administrative headaches
⑦ Only one person can win, but all others loose
⑧ Short term boost, long term damage

10. Autonomy
or

11. Supervision

12. Engagement Crisis

13. Engagement Crisis

14. Happiness
Happy employees
① are 2x as productive
② stay 5x longer in their
jobs
③ are 6x more energized
④ take 10x less sick leave
Happy workers
① help their colleagues
33% more than their
least happy colleagues.
② raise issues that affect
performance 46% more
③ achieve their goals 31%
more often
④ are 36% more motivated

15. San Francisco Garbage Scavengers

16. Breaking the Monotony

17. Breaks

18. San Francisco Garbage Scavengers

19. Car assembly line
Engine room Worker moving with tool
& bolts
Fastening first bolt with
air tool
Fastening last bolt with
air tool
Checking torque of first
bolt with wrench
Checking torque of last
bolt with wrench
Painting with marker to
confirm that all bolts are
correctly fastened

20. Sandwich preparer

21. Gamification Examples
78

22. Project Management

23. Lego™ Progress Bar

24. USS Hornet

25. Lamp

26. Gamification
① changes behaviors
② creates habits
③ gives feedback
④ teaches, engages, entertains, measures
⑤ cares about the player’s interests and motivations
⑥ allows the player to experience a gameful state
⑦ benefits the player
⑧ is not about competition
⑨ enables fun

27. Empathy

28. … empathizes with people
by adding gameful experiences to work and life,
helping them to fulfill their interests and motivations
for the benefit of all involved parties.
Homo faber, Homo ludens, and Homo economicus
become one.
Enterprise Gamification

29. Make work more fun!
Shorthand Definition

30. Monkeys [Video]

31. Level Up
Enterprise Gamification
http://enterprise-gamification.com
Enterprise Gamification Wiki
http://enterprise-gamification.com/mediawiki
Gamification Decision Engine
http://www.enterprise-gamification.com:8083/
Octalysis
http://octalysis.com/
mario.herger@gmail.com
@mherger
www.linkedin.com/in/marioherger/