The Mobile rEVOLUTION - What Every Company Needs to Know
1. the # Mobile
rEVOLUTION:
What Every Company
Needs to Know
Tim
Hayden,
CMO,
44Doors
@TheTimHayden
–
New
York,
NY
INBOUND
MARKETING
SUMMIT
-‐
February
29,
2012
9. Augmented
Reality
Really?
Mobile Experience Solutions: Technology + Strategy
10. Weather,
Games,
Social,
Maps
Music…Barcodes!
60%
“Thinking about the application(s) on your primary cell phone, 250%
which categories of applications have you used in the PAST 3 MONTHS?”
50%
200%
40%
150%
30%
2010
100%
2011
20%
YOY
Growth
50%
10%
0%
0%
Base:
5,187
US
adult
smartphone
owners
(2010)
Base: 2,420 US adult smartphone owners (2011)
Source:
North
American
Technographics®
Benchmark
Mail
Survey
2010,
2011
11. Mobile
disrupts…
…everything
Mobile Experience Solutions: Technology + Strategy
15. Decisions
are
being
made
in
dynamic
communication
systems,
or
mesh
networks,
where
consumers
share
experiences
and
make
decisions
together.
Mobile Experience Solutions: Technology + Strategy
16. INFLUENCER
Mobile Experience Solutions: Technology + Strategy
21. The
Mobile
Web:
What’s
Happening?
• Higher
Bounce
Rates
by
20%
• View
Fewer
Pages
by
40%
• Less
Time
on
Site
by
50%
~1MM
clicks
Oct-‐Dec
2011
–
44Doors
Capture
Ciients