Deck used to kick off the first-ever mobile track at BlogWorld in New York on May 24, 2011. Enjoy!

1. Prepared For Mobile?QR Codes, Text and Apps…What Works & What Doesn’tMay 24, 2011 – #BWENY Tim Hayden @TheTimHayden

2. Mobile is different than Social.**yet the two wildly are interdependent

3. 70,000 Facebook public posts (those from users with open privacy settings). The data includes status updates, videos, links and photos. 32.69% of those posts were created from mobile devices. May 9, 2011

4. Social Media

5. Beware: The Echo Chamber

6. The Things You Hear “Tradeshow events are dead.In a few years face to face events won’t be around.” “Does NFC or RFID make QR codes redundant?” “Location-Based Services Can Save Local Media”

9. Are YOU Prepared for the Mobile Revolution?

12. Why Mobile?

13. We hunted, we gathered…we were MOBILE!

14. Human Design

15. Human Design

17. Mobile is:LIBERATINGREWARDINGEMPOWERING

22. The Way We Roll…

23. Mobile Device Evolution

25. To February 2010

26. To February 2011

27. Robots: The Ultimate Fruit-Killers!

28. QR Codes(location-based marketing magic)

29. Oh, the Hype

30. QR Code Usage

32. App Downloads – 400% increase

34. Allows static objects to become dynamic and interactive (i.e., adding another dimension to print ads, packaging, brochures, coasters, billboards, etc.) As smartphone usage increases, QR Codes give consumers a reason to interact with offline objects.

35. Size Matters Minimum size should be 1.25” by 1.25” – any smaller and it becomes difficult to scan

38. Use branded short URL makes code easier to scan (less clutter)

43. Bring the WOW! Most important concern is to provide an AWESOME experience! Develop a custom micro-site that truly captures your audience “in the moment” to take your desired action! Incorporate audio and video that can’t be duplicated on paper! For Confidential Review Only

44. Track & Measure Success, Insights…LEARN! Monitor immediate engagement, behavior and interaction!

45. SMS Text/MMS

46. Why SMS Text/MMS?- 150 Million Feature Phones in the U.S.- Dominant form of mobile-to-mobile communication

47. SMS Text

50. AQuick NoteonLBS

51. Humans are not Programmed

52. 3/1000

54. All boats will rise with Mobile

55. Good Mobile News DESIGNERS More screens = more design needs Offline! = visual & experience design WRITERS More screens = more content needs Offline = script the impression, the experience

56. Good Mobile News TECHNOLOGISTS/DEVELOPERS On the Device = more to program, more to code Beyond the Device = more to integrate…more to code BRAND/ORGANIZATIONS Intimacy = a more personal, relevant relationship Retail/Events = a liberated/empowered audience will show up to REWARDED!

57. Out-of-Home (Outdoor/Billboard) Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.

58. Out-of-Home (Outdoor/Billboard) #DOH – Digital Out-of-Home

59. Mobile Web &/vs. Mobile Apps

61. Utilitarian

62. Rotate/renew value frequently – content, offers, coupons…

64. Reviews

65. Add-on merchandising

66. Navigation

67. Deals

68. PAYMENT!

69. Beyond Store:

70. Impression-to-Conversion-Sales (instantaneous)

72. Curate store traffic

73. Sales: Direct Mail, Direct Response TV, Catalogs, other Location impressions (outdoor!)

74. Reviews/Community/Customer Service

75. In-Store:

76. Reviews

77. Incentives

79. Today: You’ll Need One of These

80. What’s Next: NFC + QR Codes

81. What’s Next: Image Recognition & Augmented Reality

83. MS Surface

84. Bing