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GP Creds 9-10-2009

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Tim Hayden
Tim Hayden
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GamePlan is a strategic marketing agency that breaks down the barriers between digital and live communications. We specialize in the integration of live experiences, mobile media and online marketing programs.
We want to empower brands to be MORE REAL MORE INTERACTIVE MORE INSIGHTFUL MORE MEANINGFUL ...engagement that requires INTEGRATED OFFLINE & ONLINE EXPERIENCES & CONVERSATIONS.
You know how it seems like no one is ever on the same page? GamePlan provides the connective tissue across traditionally siloed marketing disciplines. While many agencies specialize in events or digital capabilities, we straddle the space between.
STEAL THE SHOW.
IGNITE A COMMUNITY.
BE AT THE RIGHT PLACE AT THE RIGHT TIME.
TURN UP THE VOLUME.
...AND MORE.
These are the life screens of today’s consumer.
CONSIDERATION SHARING WORD OF MOUTH PURCHASE PERCEPTIONS PERCEPTIONS THOUGHTS THOUGHTS ACTIONS DVR ACTIONS CONVENIENCE CONTROL EMOTION COMMUNITY DISCOVERY ENGAGEMENT RESULTS
DIALOGUE FEEDBACK METRICS ENGAGE CONTENT DIALOGUE LEARNINGS SUSPENSE DATA INTRIGUE
The house that built GamePlan. GamePlan develops and executes live experiences from start to finish. Conferences Trade Shows Concerts and Festivals Sponsorship Activation Sporting Events Mobile Tours Stunts and Explosions Product Launches Remote Conferences
Mobile is the glue that binds the offline and online world. GamePlan is ahead of the game by continually learning, evaluating and implementing the most advanced MOBILE TECHNOLOGIES AND MOBILE MEDIA to maximize the impact of our live and online strategies.
Everything that happens offline ultimately lives online. Online communities are more powerful with offline engagement. GamePlan integrates the offline and online worlds with the most innovative social technologies available today. This includes online media, networks, lifestreams, wikis, microblogs, blogs and bloggers.
GamePlan provides essential tools and services to engage influencers to build x17.5 people and sustain a brand's community. x17.5 people x17.5 people x17.5 people x17.5 people Through a proprietary x17.5 people x17.5 people INFLUENCER MAPPING PROCESS, we identify those initial community x17.5 people x17.5 people members and leaders that must be engaged to ignite the community-at-large. INFLUENCER x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people
When building a robust community or marketing program, it is critical to measure ESSENTIAL BRAND DIALOGUE as efforts progress. Quality of Audiences Reached (influencer impact) Word-of-Mouth Impressions Advocacy Levels Social Media Activity Page Views Conversion Rates Measure Everything!
Let’s get started. We’re ready to go.

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GP Creds 9-10-2009

  • 1. GamePlan is a strategic marketing agency that breaks down the barriers between digital and live communications. We specialize in the integration of live experiences, mobile media and online marketing programs.
  • 2. We want to empower brands to be MORE REAL MORE INTERACTIVE MORE INSIGHTFUL MORE MEANINGFUL ...engagement that requires INTEGRATED OFFLINE & ONLINE EXPERIENCES & CONVERSATIONS.
  • 3. You know how it seems like no one is ever on the same page? GamePlan provides the connective tissue across traditionally siloed marketing disciplines. While many agencies specialize in events or digital capabilities, we straddle the space between.
  • 6. BE AT THE RIGHT PLACE AT THE RIGHT TIME.
  • 7. TURN UP THE VOLUME.
  • 9. These are the life screens of today’s consumer.
  • 10. CONSIDERATION SHARING WORD OF MOUTH PURCHASE PERCEPTIONS PERCEPTIONS THOUGHTS THOUGHTS ACTIONS DVR ACTIONS CONVENIENCE CONTROL EMOTION COMMUNITY DISCOVERY ENGAGEMENT RESULTS
  • 11. DIALOGUE FEEDBACK METRICS ENGAGE CONTENT DIALOGUE LEARNINGS SUSPENSE DATA INTRIGUE
  • 12. The house that built GamePlan. GamePlan develops and executes live experiences from start to finish. Conferences Trade Shows Concerts and Festivals Sponsorship Activation Sporting Events Mobile Tours Stunts and Explosions Product Launches Remote Conferences
  • 13. Mobile is the glue that binds the offline and online world. GamePlan is ahead of the game by continually learning, evaluating and implementing the most advanced MOBILE TECHNOLOGIES AND MOBILE MEDIA to maximize the impact of our live and online strategies.
  • 14. Everything that happens offline ultimately lives online. Online communities are more powerful with offline engagement. GamePlan integrates the offline and online worlds with the most innovative social technologies available today. This includes online media, networks, lifestreams, wikis, microblogs, blogs and bloggers.
  • 15. GamePlan provides essential tools and services to engage influencers to build x17.5 people and sustain a brand's community. x17.5 people x17.5 people x17.5 people x17.5 people Through a proprietary x17.5 people x17.5 people INFLUENCER MAPPING PROCESS, we identify those initial community x17.5 people x17.5 people members and leaders that must be engaged to ignite the community-at-large. INFLUENCER x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people x17.5 people
  • 16. When building a robust community or marketing program, it is critical to measure ESSENTIAL BRAND DIALOGUE as efforts progress. Quality of Audiences Reached (influencer impact) Word-of-Mouth Impressions Advocacy Levels Social Media Activity Page Views Conversion Rates Measure Everything!
  • 17.
  • 18. Let’s get started. We’re ready to go.