1. Sports Administration Seminar
September 9, 2013
Lecture Notes
Jackie Reau

2. Collegiate Women’s Basketball
White Paper
Overall perceptions
Key recommendations
How would you move forward?

3. NCAA Championships
Class Projects
Group 1: Tennis
Group 2: Women’s Basketball
Group 3: Men’s Hockey
Group 4: Women’s Lacrosse

4. The Bid
Why do cities bid on NCAA Championships?
Cost/benefit analysis
Human/financial resources
Review Group Project Expectations

5. Review Project Expectations

6. Audience Development
• Determine primary and secondary targeted fan
base and qualify/quantify it with a minimum of
three sources
• Develop a ticketing plan based on capacity
(single ticket sales, group sales, community
tickets)
• Develop a paid media buy plan to reach the
target audiences

7. Communications
• Develop a strategic communications plan for
announcing the awarded Championship
• Develop an editorial schedule of when
information will be released to media in
advance/during the Championship
• Develop an editorial schedule for social media
platforms used to promote the Championship
to fans

8. Community Relations
• Develop a legacy plan to mark the NCAA
Championship
• Will you hold a Fan Fest for your
Championship? If so, what will the details
include?

9. Student-Athlete Relations
• How will your bid offer a unique student-
athlete experience?

10. Group Project Discussion

11. Dynamic Ticket Pricing
http://www.forbes.com/sites/prishe
/2012/01/06/dynamic-pricing-the-
future-of-ticket-pricing-in-sports/2/

12. September 23
• Due: Essay opinion response to the Forbes
Sports article on Dynamic Ticket Pricing
• Your opinion
• Should colleges institute and why/why not?
• The Art of The Pitch Lecture with In-Class
Activity
• Guest: Jamie Smith, publisher of the Business
Courier and Kelly Tassos, Associate Director of
Sales