1. Sport Public Relations
Lecture: 1.22.13
University of Cincinnati
By Jackie Reau

2. In-Class Editing Quiz
Press Release Assignment Due

4. Press Release Assignment, due January 22 with typed,
printed copy to be turned in at the beginning of class
*Who: Mick Cronin will be honored by the NCAA for his work in the community
with Big Brothers & Big Sisters in Cincinnati
*What: An on-court ceremony will be held to honor Cronin during the University
of Cincinnati vs. University of Pittsburgh men’s basketball game
*When: Saturday, Feb. 11, at halftime of the 1 p.m. game
*Where: Fifth Third Arena on the campus of the University of Cincinnati
*How: Tickets are still available at www.gobearcats.com or in advance at the box
office

5. http://www.bing.com/videos/search?
q=lance+armstrong+oprah&view=detail&mid=7C8E669D48F597C4F3567C8E669D48F597C4F356&first=0

6. Watch the second part of the
interview
Write three-sentence summary or
story lead

7. PR Campaign Elements

8. Media Relations
Media Kit
Media Interviews
Press Conferences/Events

9. Social Media
Content Curation for Social Media
Gamification
Social Media Newsroom/Live
Coverage

10. Special Events
Fund-raisers
Awards
Parades
Community Presentations

11. Special Appearances
Celebrity
Experts
Milestones or causes

12. Research Needs
Attendance figures from past games
Fund-raising amounts
Past participants

13. Group Assignments
Discuss research needs and make
group assignments with timeline

14. Strategic Public Relations Planning Outline
*Objective tied to a business goal
*Research to support the objective of the business goal
*Target audiences (internal, external)
*Key messages (call to action, event details, announcement of new coach/player)
*Key initiatives (how to share the information)
*Budget
*Staffing management (who will do it)
*Timeline of activity (when will it get completed)
*Measurement (metrics tied to business goal)