1. Sport and the Media
Lecture: 1.8.13
University of Cincinnati
By Jackie Reau

3. Class Introductions
+
“Dream Job”

4. Review Syllabus

5. Class Expectations
Be on time: 6 p.m. means 5:55 p.m.
Participate in class
Complete assignments on time
Check for typos in work

6. Look for my weekly emails
All lectures are on
slideshare.net/gamedayjreau

7. Class Participation

8. Assignments

9. Current Event Quizzes

11. Group Assignment: Groups of four
**To develop a strategic public relations plan with a provided topic to
include the following elements and live presentation.
*Overall objective
*Research to support the initiative
*Target audiences
*Key messages
*Three to five initiatives to support the PR plan
Press release
Media event
Community relations event
Social media initiative
*Timeline of activity
*Budget
*Metrics scorecard

12. Current Events Issues in Sports for 2013