1. Xavier University
Sports Administration Seminar
Lecture Notes
March 12, 2014
Jackie Reau

4. Wimbledon Centre Court Challenge
• Name as many hospitality offerings you can in the
video

5. Sports Hospitality Planning
Advance Considerations
• Purpose of Event tied to Business Objective
• Audience (guest list: VIPs vs. B List)
• Theme & Experience (why busy people should attend)
• Flow of Event
• Venue
• Date/Time
• Food & Beverage
• Security/EMT service
• Timeline of Activity
• Budget

6. Sports Hospitality Planning
On-Site Considerations
• On-site Staffing (registration, hosts, service)
• Nametags/printed program
• Food & Beverage
• Transportation (car service, valet parking)
• Security/EMT service
• Venue
• Flow of Event
• Giveaways to guests
• Program/presentation (emcee, A/V)
– Call to action for guests

7. Sports Hospitality Planning
Post-event Considerations
• Book venue for next year (?)
• Pay vendors
• Thank you notes to guests/speakers
• Survey guests
• De-brief meeting with all involved

8. In-Class Discussion
• Group #1: Event at Great American Ball Park hosted by local law firm for
their 20 $1 million+ clients to introduce new law firm partner in charge
• Group #2: Event at Western & Southern Open hosted by Greater
Cincinnati Sports Corporation for the top 12 NCAA officials in charge of
NCAA Championships to showcase top Cincinnati sports facilities
• Group #3: Event at Paul Brown Stadium hosted by local wealth
management firm for their top 25 clients with investments at $10 million +
to introduce a new investment product targeted toward sports-related
start-up companies
• Group #4: Event hosted by Cincinnati USA Regional Chamber to announce
the 2015 MLB All Star Game will be hosted in Cincinnati to an audience of
the Top 50 Cincinnati CEOs

9. The Challenge
• Group #1: Event at Great American Ball Park hosted by local law firm for their 20
$1 million+ clients to introduce new law firm partner in charge
– How will you get all 20 clients to attend?
• Group #2: Event at Western & Southern Open hosted by Greater Cincinnati Sports
Corporation for the top 12 NCAA officials in charge of NCAA Championships to
showcase top Cincinnati sports facilities
– How will you get all 12 NCAA officials to attend?
• Group #3: Event at Paul Brown Stadium hosted by local wealth management firm
for their top 25 clients with investments at $10 million + to introduce a new
investment product targeted toward sports-related start-up companies
– How will you get all 25 clients to attend?
• Group #4: Event hosted by Cincinnati USA Regional Chamber to announce the
2015 MLB All Star Game will be hosted in Cincinnati to an audience of the Top 50
Cincinnati CEOs
– How will you get all 50 CEOs to attend?

10. Next Assignment
• Essay #4 Due: 500 word analysis of a professional
sports team or sporting event and their relationships
with corporate sponsors with three sources of
support.
Due in next class: typed/printed