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Your personal brand

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WHAT’S A BRAND? Branding 101 Logo? Colors? Advertising? Pictures? All of the above… and much more. Painting a picture for the world to critique. 2
You are what others decide you are. You don’t have a brand… You are a brand. 3
WHY DO YOU CARE ABOUT A PERSONAL BRAND? A new job… but that’s not all! Career advancement… Thought leadership… New opportunities… Any kind of advancement in your career or life! 4
HOW DO YOU EXPRESS YOUR BRAND? What is your brand? 5
THE GOAL SMART Goals: Specific Measureable Attainable Realistic Timely 6
A FEW BASICS In all your online interactions and posts… Be rational Be positive Be polite 7
STEP BY STEP MarketingProfs.com featured an article by Sestyle that outlined nine steps to expressing your brand: Who are you? How are you perceived? What do you want to achieve? Create your brand. (visualize your brand) Create your ecosystem. Create your network. Create original content. Get involved and share. Listen and monitor. 8
WHAT ARE YOUR ONLINE OPTIONS? Personal website Blog Twitter Google+ Facebook YouTube Reddit, Digg or other sharing sites Tumblr Instagram Pinterest Flickr 9
OFFLINE IS IMPORTANT TOO! 10 How you interact with others Manners Attitude Appearance
THE MOST IMPORTANT THING… Consistency! 11

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Your personal brand

  • 1.
  • 2. WHAT’S A BRAND? Branding 101 Logo? Colors? Advertising? Pictures? All of the above… and much more. Painting a picture for the world to critique. 2
  • 3. You are what others decide you are. You don’t have a brand… You are a brand. 3
  • 4. WHY DO YOU CARE ABOUT A PERSONAL BRAND? A new job… but that’s not all! Career advancement… Thought leadership… New opportunities… Any kind of advancement in your career or life! 4
  • 5. HOW DO YOU EXPRESS YOUR BRAND? What is your brand? 5
  • 7. A FEW BASICS In all your online interactions and posts… Be rational Be positive Be polite 7
  • 8. STEP BY STEP MarketingProfs.com featured an article by Sestyle that outlined nine steps to expressing your brand: Who are you? How are you perceived? What do you want to achieve? Create your brand. (visualize your brand) Create your ecosystem. Create your network. Create original content. Get involved and share. Listen and monitor. 8
  • 9. WHAT ARE YOUR ONLINE OPTIONS? Personal website Blog Twitter Google+ Facebook YouTube Reddit, Digg or other sharing sites Tumblr Instagram Pinterest Flickr 9
  • 10. OFFLINE IS IMPORTANT TOO! 10 How you interact with others Manners Attitude Appearance
  • 11. THE MOST IMPORTANT THING… Consistency! 11