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Relevance of mission to mgt ,[object Object]
Who defines? It is the duty of every leader to understand the mission of the organization and communicate that mission to its employees and other interested parties.
What is a Mission Statement?  ,[object Object]
competitive advantage ,[object Object],[object Object]
competitive advantage ,[object Object]
The only way that any organization, regardless of industry, can survive in the marketplace is to do at least one thing better than  every other organization.
When starting a business… ,[object Object]
When starting a business… ,[object Object]
What is the goal or “mission” of all companies? To attract and retain customers
Profits… ,[object Object]
mission ,[object Object],[object Object]
Mission statement ,[object Object]
Mission statement ,[object Object]
Vision statement ,[object Object],[object Object],[object Object],[object Object]
Vision ,[object Object],[object Object],[object Object]
Setting the vision ,[object Object],[object Object]
Tying it together ,[object Object],[object Object]
Tying it together ,[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
What is the true mission ,[object Object]
Holy grail ,[object Object]
Continuation of Core Concepts 9/3/08

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Sept 3 BA 100 Lecture

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  • 2. Who defines? It is the duty of every leader to understand the mission of the organization and communicate that mission to its employees and other interested parties.
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  • 6. The only way that any organization, regardless of industry, can survive in the marketplace is to do at least one thing better than every other organization.
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  • 9. What is the goal or “mission” of all companies? To attract and retain customers
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  • 22. Continuation of Core Concepts 9/3/08

Notas do Editor

  1. Let’s discuss what it means to define what your mission is as a manager