1. Citrix Virtual Computing
Tomer Perry
Citrix Customers Manager
April 2011

2. 99% of Fortune 500
230,000+ customers
4,500+ employees in 35 countries
10,000+ partners in over 100 countries
Serving 140M Corporate Users
Touching 75% of Internet Users
Engine of Cloud Computing
Top 5 SaaS vendor

4. Apps

5. • XenApp™ – above 140 M Users
• HDX Protocol (ICA)
On-demand • Proven, enterprise scalability
apps by
• App virtualization – online and offline
XenApp™
• Granular access control
• App delivery to physical & virtual desktops
• Self-service enterprise app store

6. Access Windows, web or SaaS apps

7. Self-Service. Choice. Control.
Citrix Dazzle™ Now Available for Windows and Mac
Receive Broadcast

8. Desktops

9. • Any device, anywhere with Receiver™
• HDX™ user experience
XenDesktop • Beyond VDI with FlexCast™
5 • Access Windows, web or SaaS apps
• Open, scalable, proven
• Any Hypervisor

10. Why are customers deploying virtual desktops?
IDC Report
Expected Experienced

11. Full access Standard apps
Controlled access Full access Offline
All apps Standard power
Few apps Home office Laptops
Dedicated apps Standard flexibility
BYOC Power, flexibility
Online, Home office
Mobile Workers
Remote Workers Office Workers
Guest Workers Task Workers
Laptop Task
users USER TYPES workers
Hosted Hosted Local Hosted Hosted
Shared Shared VM VDI Shared
XenClient™

12. Any device, Anywhere with Receiver™
• Leverage the latest devices with a universal client
• Enable end-user flexibility, choice and productivity
• Secure application data with XenVault™
• Simple, fast, self-service installation and auto-updates
Thin & Diskless PCs PCs & Macs Smartphones Tablets

13. Multimedia
Collaboration
Peripheral Connectivity
Network Performance
3D Applications
WAN Optimization
Simple, secure access

14. High definition branch user experience with low
desktop TCO
Deliver a high-definition desktop
experience to the branch user
• Accelerate print traffic
• Accelerate file transfers
• Accelerate application access
• High-definition video experience
• Accelerate desktop logon times
Reduce desktop delivery network costs
• Free up network bandwidth by reducing desktop bandwidth
consumption
• Support more XenDesktop branch users with existing WAN
bandwidth
Citrix Confidential - Do Not Distribute

15. HDX offers further acceleration for branch offices
Branch Repeater optimizes the virtual desktop traffic
Launch up to 40% faster
Printing up to 2.5X faster
File transfer up to 6X faster
File share up to 30X faster
0X 10X 20X 30X 40X 50X

16. HDX vs PCoIP – 3rd Party Validated
• Miercom
• Specialists in network/comm testing and analysis
• Tested multiple scenarios
• Flash, Multimedia, Office Apps, Printing,
Downloads
• Riverbed and Branch Repeater
• Open & available tools
• Login VSI
• Apposite WAN emulator

18. Desktop Director – Designed for Help Desk
• Single, comprehensive view
• Instant overview of status and diagnostics
• Drill down to individual desktops
• Solve desktop issues from
anywhere
• Fix issues for 1 as easily as 1,000

19. Desktops Applications Networks Servers
NetScaler
Citrix Enterprise
XenDesktop XenApp Essentials
Solutions BranchRepeater for Hyper-V
Microsoft
Platforms

20. Networks

21. HDX WAN optimization
HDX user experience for the branch user
• Accelerate print traffic
• Accelerate file transfers
• Accelerate application access
• High-definition video experience
• Accelerate desktop logon times
Reduce desktop delivery network costs
• Free up network bandwidth by reducing desktop bandwidth consumption
• Support more XenDesktop branch users with existing WAN bandwidth

22. Netscaler
75% of Internet Users

23. Meetings

24. GoToMeeting with HD Faces

25. Reduce TCO

26. Centralize Using Your Current PC Refresh Budget
 Investment 
$250,000 Year 1 Year 2 Year 3 Year 4
$200,000
$150,000 Opex Savings
Thin Client
$100,000
Desktop Infrastructure
$50,000
$-
$(50,000)
$(100,000)
$(150,000)
$(200,000)
$(250,000)  Savings 
$(300,000)
Re-purpose PCs Replace PCs
to extend life 1000 Desktops
over time

27. Customers focus on the easy…..Not always the most important
Elimination
2% Desktop virtualisation
areas of cost impact
Hardware IMAC
17% 17%
Server,
Storage and Telecom Italia case study
Software Saving Euro 250 per device (thin client)
6% Power
6% Deskside support saving Euro 180 /year
Third party support saving Euro
300/computer/year
Power consumption reduced 50% overall
Operations Deskside
28% Support
24%

28. Hosted Virtual Desktops — Promising
Reductions in Management Costs (OpEx)
$2.4M
$4.2M
$1.4M
 1,000 users over 3 years
 Assume full deployment of Virtual Desktops and On-Demand Apps, PC’s repurposed
* Based on Alinean/Citrix TCO/ROI analysis

29. Never