This document provides strategies and tactics for using social media to maximize job search results. It recommends leveraging social technology to build relationships and networking opportunities. Recruiters are increasingly using social media for recruiting due to its ability to reach passive job seekers at a lower cost. The document advises job seekers to establish an online presence on LinkedIn, Twitter, and other platforms, optimize profiles for search engines, develop networks, monitor their online reputation, and integrate social media into their traditional job search.

1. Social Job Search
Strategies and Tactics
to
Maximize your Results
Philippe Gadeyne
Business/Marketing/Social Media Consulting
“From strategy to implementation”

2. I am looking for a job,
What is social media
Why should I care?
Philippe Gadeyne
Business/Marketing/Social Media Consulting
“From strategy to implementation”

3. What is social media?
Social media is the leveraging of social
technology to maximize exposure, create
networking opportunities, build relationships
and create job opportunities

5. Why should I care?

6. Recruiters use of social media for
recruiting

7. What platforms do they use

8. Have hired a candidate identified
through social media

9. Social network used to hire
candidates

10. Did they review social media
profiles

11. Recruiters’ Likes and Dislikes

12. Why social recruiting
 77% Reach passive job seekers
 74% Lower cost
 72% Source of hard to find skills and
experience
 72% Good way to find target candidates
 60% Identify potential candidates before a
requisition opens

13. Where will you increase recruiting
investment?
 76% Employee referrals
 72% Social networks
 64% Corporate career sites

14. Where will you decrease budget?
 72% Outside recruiters/search firms
 57% Job boards

15. Vacancies listed on job boards
57%

16. What does that mean for you?
More jobs will be filled through live and
online networking
Job Boards will become more and more
irrelevant

17. Social job search
strategies and tactics

18. Social media is not a magic
wand
integrating it in your overall job
search strategy
Is critical

19. What happens in Vegas…
Ends up on social media…
What you don’t know
Could hurt your job search

20. What do I do?
Reputation monitoring
Reputation management

21. Google Alerts

22. Social Mention

23. Other monitoring tools
 Twitter
 Tweetdeck
 Hootsuite

24. Monitor
 Your name
 Variations on your name
 Target companies
 Target products/services
 Recruiters
 Hiring managers
 Key company employees

25. If you already have social media
profiles
Clean them up
Check your privacy settings
Actively monitor the feeds

26. Understanding the platforms in
relation to your job search

27. LinkedIn
Facebook
Google+
Twitter
YouTube
Slideshare
Blogs
Website

28. Create your profiles

32. Twitter

34. Optimize your profiles

35. It’s all about SEO
Companies optimize their websites to be
found easily
Consumers do not want to spend a lot of
time time looking for what they want
Neither do recruiters

36.  Make your profiles searchable
 Make them public
 Make it easy for recruiters to contact you
 Make it easy for others to share your
profile
 Use keywords in your summary
 Use keywords in your experience

37. Establish your expertise

38.  Use keywords
 Craft your professional headline
 Craft your custom LinkedIn url
 Add websites, blogs

39. Who can remember or enter without typo
http://www.linkedin.com/pub/steve-costello/9/696/a01
Custom url:
http://www.linkedin.com/in/steve-costello

46.  Add schools
 Add specialties
 Add publications, patents, certifications
 Add projects

49. Ask for recommendations

50. Testimonials (AKA
recommendations) are the most
powerful form of advertising, they
build credibility
 Don’t abuse them
 Be specific, recommendations have a purpose; to make
a point
 Guide the person you ask the recommendation to, do not
write it for him/her
 If the recommendation you receive does not satisfy you,
you can send it back and ask the sender to modify it,
again, be specific when you do so.
 Large number of reciprocal recommendations destroy
credibility.

51.  Publish a blog
 Publish a vlog (video blog)
 Use updates at least daily
 Participate in group discussions
 Create discussions groups

52. Discussion groups
 Find groups related to your field or interest
(personal and professional)
 Look for large group with active
discussions for maximum exposure
 Participate by bringing value to the
conversation to establish and advertise
your expertise
 Engage influencers
 Like/Share/Follow

56. Develop your network

57. Strategically

58. Building your network
Online networking is only the first step.
As much as you can, try to move from
“online” to “in person”, face to face or over
the telephone
Unless you are marketing something, it’s not
a game of number, it’s about relationships,
quality and about leveraging

59. Think about
 Who you know
 Who you work with
 Who you do business with
 Who you socialize with

60. Assess your contacts
Do they belong on your job related
social media platform?
Don’t prejudge
Invite them to join your social
media job search

61. On LinkedIn

62. Use search tools

63. Find, follow, invite
Advanced search
 Companies
 People
 Jobs
 Discussion groups
 Connect your email address books

66. On Facebook

67.  Like Facebook corporate job pages
 Follow and interact on company pages
 Follow and interact with industry influencers
 Follow recruiters and hiring managers

70. Other tools
 Branchout (Owned by Facebook)
 Beknown (Owned by LinkedIn)

71. On Twitter

72. Twitter tools
 Twellow
 Wefollow
 Tweetfind
 Tweetdeck directory
 Hootsuite directory
 Other’s lists
 LinkedIn profiles

73. Tweetdeck

74. Hootsuite

75. Inviting Dos and Don’ts

76. Who can you invite?
 People you know
 People whom you have a connection to:
 Work
 School
 People in the discussion groups you
belong to
 2nd degree connections through
introduction

77. Don’ts
• Send direct invitations to people you don’t know
and/or have not communicated with
• Don’t use false reasons to go around LinkedIN
rules such as using “friend” as a reason when you
are not
• Use the generic invitation
• Try to ask them or sell them something in your
invitation, it’s a “Pay it forward” system.

78. Dos
• Remind them of who you are and how you know
them
• If they are in one of your connections’ network, ask
your connection to help you connect
• If you do not know that person, and have no 2nd
connection, participate in discussion group and
engage the person you want to invite before you
invite her/him

79. Use available tools to automate and track
your effort

81. Organize your databases
 Email is one of the ways to keep in touch
with a lot of contacts
 To be effective, your communication has
to be relevant
 Segment your database

82. Segmenting your LinkedIn
database
With tags

90. Segmenting your Facebook
Database
Using Lists

97. One thing to remember when
using Facebook

98. Here too, Facebook like to
decide what you should see

100. Segmenting your Twitter
database
Using Lists

103. Twitter Language
 Tweet
 Retweet
 # (Hashtag)
 DM

104. Using Twitter to find jobs

105. Tweetmyjobs.com

106. Twitjobs

107. Tweetajob

108. Twitjobsearch

109. Research companies and recruiters
 Search
 Listen
 Read feeds
 Read articles

110. Respond

111. Out of sight out of mind: Staying
front and center

112.  Updates/posts/tweets inform your network
of your activities
 They shows you are proactive
 Make them relevant
 Updates are not just professional
 Updates show up on your connections’
home page/wall/feed, they keep you
“alive”

113. Integrate your traditional job
search and social job search
Add your social media platforms to
 Business cards
 Resumes
 Marketing material
 Email signature
 Integrate social sharing on your website and
blog

114. “If you do not like change,
you will like irrelevancy even less”
General Eric Shinseki

115. Accept new technologies
Learn them
Use them.

116. Your relevancy in the job market
is at stake

117. Connect with me
LinkedIn.com/in/pgadeyne
Like
Facebook.com/SpinnakerMarketing
Follow
Twitter.com/SpinMktg
www.spinnakermarcom.com

118. If you liked the presentation and found it
useful, you can leave me a recommendation
on LinkedIn, leave a review on my Facebook
page or a comment on my blog post

119. The presentation, PDF and resources links
are available on
SpinnakerMarcom.com
http://spinnakermarcom.com/2014/02/social-
job-search-maximizing-results/

120. Philippe Gadeyne
Philippe Gadeyne
Spinnaker Marketing
Social Media from strategy to implementation
760-884-8081
pgadeyne@spinnakermarcom.com