Final Presentation on Organizational Communication

1. Organizational Communication
A Research Study on Organizational Change
By: Glenda Cecil

2. Organizational Change
•
Globalization just one factor among many, necessitating
organizational change
• IBM reveals 60 percent rate of organizational
change failure (Hunt, 2008)
• Thesis- Communication channels
and organizational culture
Retrieved from http://blog.bpmcpa.com/

3. Motive and Past Research
•
Research on the topic of organizational change is lacking (Lewis, 1999)
•
Past research has established the following:
•
Lewis (1999), informal channels are more often used
•
Torppa and Smith (2001), positive outlook yields receptiveness to change
•
Jian (2007), there are unintended consequences of change
Retrieved from
http://www.brighthubpm.com/changemanagement/88725-tips-on-managing-theorganizational-change-curve/

4. Variables
• Variables include:
•
Organizational Culture
•
Employee Perceptions
•
Communication Channels
Retrieved from
http://www.learn.eaglesflight.com/blog/bid/
133192/Perceptions-Rule
Retrieved from
http://www.superoffice.com/blog/handling-customerservice-in-multiple-communication-channels-2/

5. Theory
• Pacanowsky and O’Donnell-Trujillo’s Organizational Culture Theory
•
Culture not equal to race or ethnicity in this context
•
However, employee attitudes, actions, and customs of the organization
•
Provides a method of interpretation

6. Research Questions
• RQ1: Is successful change implementation dependent upon
organizational culture moral and employee perceptions of change
benefits and disadvantages
• RQ2: Do the behaviors of employees influence other employee’s
support level of organizational change
• RQ3: Are employee’s perceptions of change implementation
contingent upon the channels used to impart change messages

7. Participants & Method
• 20 teachers and teacher’s aides from a large school corporation in the
Midwest
• Ages- 19 to 54 years
• Female- 18 (90%)
• Male- 2 (10%)
• Tenure- 2 months to 14 years
_________________________________________________________
• Questionnaires self-administered via email
• 20 distributed, 12 (60%) completed and returned

8. Measures
• Questions measurable against 5-point Likert scale
•
1 being strongly disagree, 5 being strongly agree
• Scales used,
•
Organizational Culture- Cooke & Lafferty’s (1989) Organizational Culture
Inventory (OCI) Scale
•
Influence- Armenakis et al. (2007) Organizational Change Recipients’ Belief
Scale (OCRBS)
•
Communication Channels- W. Downs and Hazen (1977) Communication
Satisfaction Questionnaire (CSQ)
Retrieved from http://www.qualitylogoproducts.com/desktop-items/jo-bee-6in-wooden-ruler.htmtrieved from

9. Data Analysis
• Questionnaires returned to assess variables
Organizational Culture
Influence
Communication Channels
Retrieved from
http://ityphoon.org/?p=386
Retrieved
fromhttp://www.trexglobal.com/property
-management/real-estatenews/news/property-management-howsocial-media-opens-communicationchannels-for-real-estate-investorslandlords
http://www.technologyblogged.com/businesstechnology/five-communication-channels-everybusiness-needs

10. Results
Research Question 1- likely confirmed
Research Question 2- likely confirmed
Research Question 3- likely confirmed

11. Limitations
• Small sample size
Retrieved from http://www.bayesian-inference.com/samplesize
•
Use of a subgroup
Retrieved from
http://thoughtsonthirteenreasonswhy.wordpress.com/tag/cassette-5/

12. Conclusion
It could…
be up to you
Retrieved from http://medcitynews.com/2012/07/healthcare-innovation-tech-transfer-patriotic-duties-for-universities/

13. References
Hunt, L. H. (2008). IBM Global Study: Majority of Organizational Change Projects Fail. Retrieved from
http://www 03.ibm.com/press/us/en/pressrelease/25492.wss
Jian, G. (2007). Unpacking unintended consequences in planned organizational change: A process model. Management Communication
Quarterly, 21(1), 5-28. doi: 10.1177/0893318907301986
Lewis, L. K. (1999). Disseminating information and soliciting input during planned organizational change: Implementers' targets, sources, and
channels for communicating. Management Communication Quarterly : McQ, 13(1), 43-75. doi: 10.1177/0893318999131002
Torppa, C. B., & Smith, K. L. (2011). Organizational change management: A test of the effectiveness of a communication plan. Communication
Research Reports, 28(1), 62-73. doi: 10.1080/08824096.2011.541364
Armenakis, A., Bernerth, J. B., Pitts, J. P., & Walker, H. J. (2007). Organizational change recipients’ beliefs scale: Development of an instrument.
Journal of Applied Behavioral Science, 43, 481–505. doi: 10.1177/0021886307303654
Cooke, R. A., Szumal, J. L. (1993). Measuring normative beliefs and shared behavioral expectations in organizations: The reliability and validity of
the organizational culture inventory. Psychological Reports, 72, Issue, pp. 1299-1330. doi: 10.2466/pr0.1993.72.3c.1299
Downs, C. W., & Hazen, M. D. (1977). A factor analytic study of communication satisfaction. Journal Of Business Communication, 14(3), 63-73.
Retrieved from http://job.sagepub.com/