SlideShare uma empresa Scribd logo
1 de 30
Sean Ramsey, Mobile Sales Specialist
seanram@us.ibm.com
614.420.0048




IBM Worklight:

Powering Your Mobile Strategy




                                       © 2009 IBM Corporation
IBM Mobile Enterprise


Agenda


Introduction of Speaker/ Mobile Experience
Mobile Adoption
IBM's Mobile Foundation
What is Worklight
     • Value prop
     • Client Example in app store
     • Components


Differentiators
Qualifying Criteria
Open QA


2                                            © 2012 IBM Corporation
IBM Mobile Enterprise


Mobile Apps – New Opportunities & Scale Challenge

    Mobile transaction volumes will rise from $1.6B
    in 2010 to almost $12B in 2014.
    Gartner




    In a recent survey, 72% of responding
    organizations stated they will deploy 1-5 mobile
    apps in the upcoming year. 18% said 6-10.
    MicroStrategy




    More firms are turning to apps to enhance the
    way customers interact with their products and
    services — and even boost their bottom lines.
    Wall Street Journal


                                                            MicroStrategy Survey




3                                                      © 2012 IBM Corporation
IBM Mobile Enterprise


Polling Question #1
How many mobile apps will you have by the end of 2012?


a. 0
b. 1-5
c. 5-10
d. More than 10




4                                                        © 2012 IBM Corporation
IBM Mobile Enterprise


IBM Mobile Foundation




     Development
                                      Firewall or Security Gateway
       Lifecycle
         Tools
                                                              IBM End Point
                               IBM Worklight                   Manager for
                                                              Mobile Devices
                                        CastIron Hypervisor Edition                         Elastic Caching
        Mobile
      threats and                 IBM Mobile Foundation
        security


                                          SOA & Connectivity
                               (Messaging, ESBs, Cloud Integration, Governance)

                                                                                Business
                          Decision                                                             Social
             Analytics                                                           Process
                         Management                                            Management     Software
                                          Enterprise Apps


5                                                                                                  © 2012 IBM Corporation
IBM Mobile Enterprise



What Is Worklight


         Worklight is an open, complete and advanced mobile
         application platform for HTML5, hybrid and native apps.




6                                                          © 2012 IBM Corporation
IBM Mobile Enterprise


Hybrid Coding – Why Mix Native and Web?




                                   Write the majority of the code in
                                   reusable web languages




                  Maximize user experience and achieve
                  unique functionality with native code




7                                                                      © 2012 IBM Corporation
•What data isn't needed?
                            •What is the context?
  IBM Mobile Enterprise


  Stated Another Way!

                                                Platform




ement
enter

          FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH                  2




  8                                                                    © 2012 IBM Corporation
IBM Mobile Enterprise


Worklight Studio Development Models




9                                     © 2012 IBM Corporation
IBM Presentation Template Full Version


 Customer Story: ING Direct US
 B2C: Flexible client-side app architecture to re-use mobile website content




                                                                               © 2009 IBM Corporation
Unlimited Application Capabilities
     • Full access to device features
     • Integration of 3rd-party libraries, both JavaScript and
       native
     • Application store ready
     • A variety of application types:
          • Downloadable apps
          • Mobile Web apps
          • Desktop gadgets and Web widgets




11
                                                                 © 2012 IBM Corporation
IBM Mobile Enterprise


Polling Question #2
How do you primarily plan on fulfilling your mobile strategy?


a. In house development
b. Outsourcing custom app development
c. Buying mobile app point solutions




12                                                              © 2012 IBM Corporation
IBM Worklight Overview


Components of the IBM Worklight Mobile Platform

                          Worklight Studio

                          Complete, extensible environment with maximum code reuse
                          and per-device optimization


                          Worklight Server

                          Unified notifications, runtime skins, version management,
                          security, integration and delivery


          1001010101011   Worklight Runtime Components
          1010010100100
          1010111010010
          0110101010101
          0010010010111
          1001001100101
                          Extensive libraries and client APIs that expose and interface
          0101001010100
                          with native device functionality


                          Worklight Console

                          A web-based console for real-time analytics and control of your
                          mobile apps and infrastructure


                                                                                 © 2012 IBM Corporation
IBM Worklight Overview


Worklight Studio




                         © 2012 IBM Corporation
IBM Worklight Overview


Single Shared Codebase




                         © 2012 IBM Corporation
IBM Mobile Enterprise



Hybrid Coding – Native and Web
                             Combine HTML5 and
                             native-based pages in the
                             same application

                             Call native code from
                             HTML-based pages

                             Display HTML and native
                             components together on
                             the same page




16                                             © 2012 IBM Corporation
                        16
Enhanced shell development
                                                                 Customizable Native Shell Code
With IBM Worklight studio 5.0, organizations can now                    Mobile Browser
develop custom shells that include corporate services,
such as authentication and security services, integration
services, and branding.                                                     Inner
                                                                          Application
                                                                          Web Code
Web developers can then use sanctioned shells to develop
the business logic of the application using only HTML5.                 Customizable
                                                                       Web Shell Code




                                                                         Device APIs




                Ease of Development                         Control and Governance




                                                                                        © 2012 IBM Corporation
IBM Worklight Overview


Direct Update – On Device Logic




                                  © 2012 IBM Corporation
IBM Mobile Enterprise


Polling Question #3
What channels will you need to take utilize for your mobile strategy (both internal and
external)?


a. iOS only
b. Android only
c. Win 7 or Blackberry
d. Mobile Web only
e. Some or all of the above




19                                                                                   © 2012 IBM Corporation
Worklight Server
     IBM Worklight Overview


     Worklight Server

                    • Distribution of mobile web apps
                    • Enterprise connectivity:
                       • Secure client/server connectivity
                       • Direct access to enterprise back-end data and transaction capabilities
                       • Authentication enforcement
                    • Client control:
                       • Application version management and remote disabling
                       • Direct update of application code
                    • Unified Push Notifications
                    • Aggregation of usage statistics




25                                                                                                         25
                                                                                                  © 2012 IBM Corporation
 © 2012 IBM Corporation
IBM Worklight Overview


Backend Integration




                         © 2012 IBM Corporation
Worklight Console
    IBM Worklight Overview


      Worklight Console
                   • Application Version Management
                   • Push management
                   • Usage reports and analytics
                   • Reports of custom application events
                   • Configurable audit log
                   • Administrative dashboards for:
                       • Deployed applications
                       • Installed adapters
                       • Push notifications
                   • Data export to BI enterprise systems




                                                                  31
© 2012 IBM Corporation                                      © 2012 IBM Corporation
Extended out-of-the-box reports
IBM Worklight V5.0 contains a new set of
reports, tracking adoption and use of mobile
apps and devices. These reports replace the
previously available reports and are accessible
over Eclipse using the BIRT plug-in.
 Daily visits per app
 Daily hits per app
 Total visits per app
 New detected devices per app
 Total unique devices – per server (cluster)

These BIRT reports are customizable and
extensible. The data-warehouse supporting
these new reports is also documented, such
that any standard reporting or Business
Intelligence tool can be used to create
additional, custom reports per the needs of the
organization.



                                                  © 2012 IBM Corporation
Application Management Console




   Device specific
    versions are
     uncoupled




  Supports multiple
   versions on the
   same platform




                                 © 2012 IBM Corporation
Securing Mobile Apps


                            Protecting data on the                         Enforcing security
                                    device                                      updates




                                    Secure                     Jailbreak
  Encrypted                                         App
                    Offline       challenge-                      and       Remote                Direct
   offline                                      authenticity
                authentication   response on                   malware      disable               update
    cache                                         testing
                                    startup                    detection


                 Authenticati                                               SSL with
    Shell as                         Data          Using         Proven       server
                     on                                                                          Code
 organization                     protection    device id as    platform     identity
                 integration                                                                  obfuscation
  al sandbox     framework          realms       2nd factor     security   verification




     Streamlining                       Providing robust                         Application
   Corporate security                  authentication and                         Security
      processes                          authorization



                                                                                          © 2012 IBM Corporation
Application center



The IBM Worklight Application
Center was created to streamline
testing processes of apps by
enabling dev teams to share apps
with testers, designers, sample
users, product managers, and
any other stakeholders.

Testers can download the apps to
their devices using a special
mobile client application and
provide feedback on directly from
their devices. Developers can
then gather this feedback and
consider it in future dev cycles.




                                    © 2012 IBM Corporation
Application center – On-device feedback




                                          © 2012 IBM Corporation
IBM Mobile Enterprise


Worklight Differentiators


     Richest functionality in the market
       • Fully address high-end enterprise requirements: security, scalability,
         integration, cross-platform, unlimited mobile app capabilities
     Extremely easy to implement and learn
       • No Worklight involvement needed vs. heavy professional services required
         by competitors
       • Few days to full productivity vs. months with competing products
     Open, standards-based platform
       • Customers can use 3rd-party components and libraries vs. closed platform
       • Avoid vendor lock-in
     HTML5 as core development technology
       • Leverage existing web development skills in IT


28                                                                                © 2012 IBM Corporation
IBM Mobile Enterprise


Qualifying Criteria
     Worklight’s vision is to provide the best platform in the market for
     enterprises to develop, run and manage smartphone and tablet apps

     • Self-Sufficiency: Open platform, built around HTML5 & supporting hybrid apps
     • Not Legacy (ie WinCE): Focus on new devices and OS’s and their unique
       capabilities
     • Multiple Apps: Cater to high-end enterprise needs regarding app capabilities,
       delivery, integration, security, scale and management
     • Strategic Platform: Handle the entire lifecycle of mobile apps


     We do not:
     • Provide packaged applications
     • Build applications for our customers (Partners, GBS…)


29                                                                           © 2012 IBM Corporation
IBM Mobile Enterprise


Open QA
• Product Library:
           • http://www-01.ibm.com/software/mobile-solutions/worklight/library/
           • Getting Started Guide Modules and Samples, Product Documentation

• Worklight Overview:
           • http://www-01.ibm.com/software/mobile-solutions/worklight/
           • Worklight v5 Overview White Paper; ftp://public.dhe.ibm.com/software/pdf/mobile-
             solutions/worklight/WSW14181USEN.pdf

• Worklight on developerWorks:
           • https://www.ibm.com/developerworks/mobile/worklight
           • Forums: http://www.ibm.com/developerworks/forums/category.jspa?categoryID=512
           • Blogs: https://www.ibm.com/developerworks/mydeveloperworks/blogs/worklight/?lang=en

• Passport Advantage:
           • http://www-01.ibm.com/software/howtobuy/passportadvantage/pao_customers.htm

• Worklight Education
           • IEA modules:
             http://publib.boulder.ibm.com/infocenter/ieduasst/v1r1m0/index.jsp?topic=/com.ibm.iea.worklight/
             plugin_coverpage.html

• Worklight Support:
           • http://www.ibm.com/support/entry/portal/overview/software/other_software/IBM_Mobile_Foundati
             on
30                                                                                               © 2012 IBM Corporation

Mais conteúdo relacionado

Mais procurados

Jerry Romanek series mobile development 2012 year end review
Jerry Romanek series   mobile development 2012 year end reviewJerry Romanek series   mobile development 2012 year end review
Jerry Romanek series mobile development 2012 year end reviewLeigh Williamson
 
Digital hour presentation BB10
Digital hour presentation BB10Digital hour presentation BB10
Digital hour presentation BB10Industree spa
 
IBM Software Day 2013. A mobile strategy is essential
IBM Software Day 2013. A mobile strategy is essentialIBM Software Day 2013. A mobile strategy is essential
IBM Software Day 2013. A mobile strategy is essentialIBM (Middle East and Africa)
 
MYZEAL IT Solutions-Offshore Mobile Apps Development Company India
MYZEAL IT Solutions-Offshore Mobile Apps Development Company IndiaMYZEAL IT Solutions-Offshore Mobile Apps Development Company India
MYZEAL IT Solutions-Offshore Mobile Apps Development Company IndiaMYZEAL IT Solutions LLC
 
APPNATION IV - IBM - Phil Buckellew Keynote
APPNATION IV - IBM - Phil Buckellew KeynoteAPPNATION IV - IBM - Phil Buckellew Keynote
APPNATION IV - IBM - Phil Buckellew KeynoteMasha Geller
 
ID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM ConnectionsID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM ConnectionsLuis Benitez
 
Ibm solutions for the mobile enterprise
Ibm solutions for the mobile enterpriseIbm solutions for the mobile enterprise
Ibm solutions for the mobile enterpriseChris Pepin
 
IBM Mobile Strategy - Mobile World Congress 2012
IBM Mobile Strategy - Mobile World Congress 2012IBM Mobile Strategy - Mobile World Congress 2012
IBM Mobile Strategy - Mobile World Congress 2012Robert Sutor
 
IBM Worklight Slides
IBM Worklight SlidesIBM Worklight Slides
IBM Worklight SlidesJim Porter
 
Ibm connect2013 id100-whats-newnotes9
Ibm connect2013 id100-whats-newnotes9Ibm connect2013 id100-whats-newnotes9
Ibm connect2013 id100-whats-newnotes9Scott Souder
 
Websphere Revolution
Websphere RevolutionWebsphere Revolution
Websphere Revolutioneinfallsreich
 
Mobile User Interface Development Challenges and Trade-offs
Mobile User Interface Development Challenges and Trade-offsMobile User Interface Development Challenges and Trade-offs
Mobile User Interface Development Challenges and Trade-offs JonFerraiolo
 
E2 lennertdewaal
E2 lennertdewaalE2 lennertdewaal
E2 lennertdewaalStrategy
 
Sbr India 2012 Keynote
Sbr India 2012 KeynoteSbr India 2012 Keynote
Sbr India 2012 Keynotepchandor
 
150330 verse - uffe sorensen posted
150330   verse - uffe sorensen posted150330   verse - uffe sorensen posted
150330 verse - uffe sorensen postedUffe Sorensen
 
Ibm messaging & collaboration roadmap 2013 (netherlands)
Ibm messaging & collaboration roadmap 2013 (netherlands)Ibm messaging & collaboration roadmap 2013 (netherlands)
Ibm messaging & collaboration roadmap 2013 (netherlands)e-office bv
 
The Case for Business Apps
The Case for Business AppsThe Case for Business Apps
The Case for Business AppsLandscape
 

Mais procurados (19)

Jerry Romanek series mobile development 2012 year end review
Jerry Romanek series   mobile development 2012 year end reviewJerry Romanek series   mobile development 2012 year end review
Jerry Romanek series mobile development 2012 year end review
 
Digital hour presentation BB10
Digital hour presentation BB10Digital hour presentation BB10
Digital hour presentation BB10
 
IBM Software Day 2013. A mobile strategy is essential
IBM Software Day 2013. A mobile strategy is essentialIBM Software Day 2013. A mobile strategy is essential
IBM Software Day 2013. A mobile strategy is essential
 
MYZEAL IT Solutions-Offshore Mobile Apps Development Company India
MYZEAL IT Solutions-Offshore Mobile Apps Development Company IndiaMYZEAL IT Solutions-Offshore Mobile Apps Development Company India
MYZEAL IT Solutions-Offshore Mobile Apps Development Company India
 
APPNATION IV - IBM - Phil Buckellew Keynote
APPNATION IV - IBM - Phil Buckellew KeynoteAPPNATION IV - IBM - Phil Buckellew Keynote
APPNATION IV - IBM - Phil Buckellew Keynote
 
ID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM ConnectionsID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM Connections
 
IBM Mobile Strategy
IBM Mobile StrategyIBM Mobile Strategy
IBM Mobile Strategy
 
Ibm solutions for the mobile enterprise
Ibm solutions for the mobile enterpriseIbm solutions for the mobile enterprise
Ibm solutions for the mobile enterprise
 
IBM Mobile Strategy - Mobile World Congress 2012
IBM Mobile Strategy - Mobile World Congress 2012IBM Mobile Strategy - Mobile World Congress 2012
IBM Mobile Strategy - Mobile World Congress 2012
 
IBM Worklight Slides
IBM Worklight SlidesIBM Worklight Slides
IBM Worklight Slides
 
Ibm connect2013 id100-whats-newnotes9
Ibm connect2013 id100-whats-newnotes9Ibm connect2013 id100-whats-newnotes9
Ibm connect2013 id100-whats-newnotes9
 
Mobile enterprise
Mobile enterpriseMobile enterprise
Mobile enterprise
 
Websphere Revolution
Websphere RevolutionWebsphere Revolution
Websphere Revolution
 
Mobile User Interface Development Challenges and Trade-offs
Mobile User Interface Development Challenges and Trade-offsMobile User Interface Development Challenges and Trade-offs
Mobile User Interface Development Challenges and Trade-offs
 
E2 lennertdewaal
E2 lennertdewaalE2 lennertdewaal
E2 lennertdewaal
 
Sbr India 2012 Keynote
Sbr India 2012 KeynoteSbr India 2012 Keynote
Sbr India 2012 Keynote
 
150330 verse - uffe sorensen posted
150330   verse - uffe sorensen posted150330   verse - uffe sorensen posted
150330 verse - uffe sorensen posted
 
Ibm messaging & collaboration roadmap 2013 (netherlands)
Ibm messaging & collaboration roadmap 2013 (netherlands)Ibm messaging & collaboration roadmap 2013 (netherlands)
Ibm messaging & collaboration roadmap 2013 (netherlands)
 
The Case for Business Apps
The Case for Business AppsThe Case for Business Apps
The Case for Business Apps
 

Destaque (6)

Medicaid eligibility and asset transfers
Medicaid eligibility and asset transfersMedicaid eligibility and asset transfers
Medicaid eligibility and asset transfers
 
Toques zen
Toques zenToques zen
Toques zen
 
The power of a will - 351 years later
The power of a will - 351 years laterThe power of a will - 351 years later
The power of a will - 351 years later
 
Le March
Le MarchLe March
Le March
 
C aujourd'hui la veille 3 decembre
C aujourd'hui la veille 3 decembreC aujourd'hui la veille 3 decembre
C aujourd'hui la veille 3 decembre
 
Le Contr
Le ContrLe Contr
Le Contr
 

Semelhante a Worklight 5.0 Webinar 7 12 V2

Engaging Mobile Apps with IBM® Social Business Solutions and IBM Worklight
Engaging Mobile Apps with IBM® Social Business Solutions and IBM WorklightEngaging Mobile Apps with IBM® Social Business Solutions and IBM Worklight
Engaging Mobile Apps with IBM® Social Business Solutions and IBM WorklightDirk Nicol
 
Collaborative and agile development of mobile applications
Collaborative and agile development of mobile applicationsCollaborative and agile development of mobile applications
Collaborative and agile development of mobile applicationsAyushman Jain
 
Gwc mobilefoundation-final-2
Gwc mobilefoundation-final-2Gwc mobilefoundation-final-2
Gwc mobilefoundation-final-2Dirk Nicol
 
Build and Connect Enterprise Mobile Applications from developerWorks Live!
Build and Connect Enterprise Mobile Applications from developerWorks Live! Build and Connect Enterprise Mobile Applications from developerWorks Live!
Build and Connect Enterprise Mobile Applications from developerWorks Live! Leigh Williamson
 
Worklight nitin nm
Worklight nitin nmWorklight nitin nm
Worklight nitin nmNitin Gaur
 
June 25 webcast adding mobile to power applications
June 25 webcast   adding mobile to power applicationsJune 25 webcast   adding mobile to power applications
June 25 webcast adding mobile to power applicationsLeigh Williamson
 
Mobile World Congress 2013 IBM-ATT Session
Mobile World Congress 2013 IBM-ATT SessionMobile World Congress 2013 IBM-ATT Session
Mobile World Congress 2013 IBM-ATT SessionLeigh Williamson
 
Worklight mobile v6
Worklight mobile v6 Worklight mobile v6
Worklight mobile v6 GameStop
 
Application Modernization: Where Consumer, Social, and Mobile Converge
Application Modernization: Where Consumer, Social, and Mobile ConvergeApplication Modernization: Where Consumer, Social, and Mobile Converge
Application Modernization: Where Consumer, Social, and Mobile ConvergeJohn Head
 
IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...
IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...
IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...John Head
 
IBM SmartCloudEnterprise use of IBM Rational Solutions
IBM SmartCloudEnterprise use of IBM Rational SolutionsIBM SmartCloudEnterprise use of IBM Rational Solutions
IBM SmartCloudEnterprise use of IBM Rational SolutionsAlex Amies
 
IBM Mobile strategy for Social Business - May 2012
IBM Mobile strategy for Social Business - May 2012IBM Mobile strategy for Social Business - May 2012
IBM Mobile strategy for Social Business - May 2012Ed Brill
 
PCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter Eibak
PCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter EibakPCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter Eibak
PCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter EibakIBM Danmark
 
2013-03 - CeBIT - DNUG - Activity Streams
2013-03 - CeBIT - DNUG - Activity Streams2013-03 - CeBIT - DNUG - Activity Streams
2013-03 - CeBIT - DNUG - Activity StreamsArnd Layer
 
Mobileuidevchallengesinnovate2012a 120607124912-phpapp02
Mobileuidevchallengesinnovate2012a 120607124912-phpapp02Mobileuidevchallengesinnovate2012a 120607124912-phpapp02
Mobileuidevchallengesinnovate2012a 120607124912-phpapp02Alexander Muse
 
IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...
IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...
IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...AIP Foundation
 
2013 Good Design is Good Business mobile and RSA
2013 Good Design is Good Business mobile and RSA2013 Good Design is Good Business mobile and RSA
2013 Good Design is Good Business mobile and RSARoger Snook
 

Semelhante a Worklight 5.0 Webinar 7 12 V2 (20)

IBM Worklight-Overview
IBM Worklight-OverviewIBM Worklight-Overview
IBM Worklight-Overview
 
IBM Worklight
IBM WorklightIBM Worklight
IBM Worklight
 
Engaging Mobile Apps with IBM® Social Business Solutions and IBM Worklight
Engaging Mobile Apps with IBM® Social Business Solutions and IBM WorklightEngaging Mobile Apps with IBM® Social Business Solutions and IBM Worklight
Engaging Mobile Apps with IBM® Social Business Solutions and IBM Worklight
 
Collaborative and agile development of mobile applications
Collaborative and agile development of mobile applicationsCollaborative and agile development of mobile applications
Collaborative and agile development of mobile applications
 
Gwc mobilefoundation-final-2
Gwc mobilefoundation-final-2Gwc mobilefoundation-final-2
Gwc mobilefoundation-final-2
 
Build and Connect Enterprise Mobile Applications from developerWorks Live!
Build and Connect Enterprise Mobile Applications from developerWorks Live! Build and Connect Enterprise Mobile Applications from developerWorks Live!
Build and Connect Enterprise Mobile Applications from developerWorks Live!
 
Worklight nitin nm
Worklight nitin nmWorklight nitin nm
Worklight nitin nm
 
June 25 webcast adding mobile to power applications
June 25 webcast   adding mobile to power applicationsJune 25 webcast   adding mobile to power applications
June 25 webcast adding mobile to power applications
 
Mobile World Congress 2013 IBM-ATT Session
Mobile World Congress 2013 IBM-ATT SessionMobile World Congress 2013 IBM-ATT Session
Mobile World Congress 2013 IBM-ATT Session
 
Worklight mobile v6
Worklight mobile v6 Worklight mobile v6
Worklight mobile v6
 
Application Modernization: Where Consumer, Social, and Mobile Converge
Application Modernization: Where Consumer, Social, and Mobile ConvergeApplication Modernization: Where Consumer, Social, and Mobile Converge
Application Modernization: Where Consumer, Social, and Mobile Converge
 
IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...
IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...
IBM Lotus Notes/Domino Application Development Competitive Advantage : The So...
 
IBM Mobile First
IBM Mobile FirstIBM Mobile First
IBM Mobile First
 
IBM SmartCloudEnterprise use of IBM Rational Solutions
IBM SmartCloudEnterprise use of IBM Rational SolutionsIBM SmartCloudEnterprise use of IBM Rational Solutions
IBM SmartCloudEnterprise use of IBM Rational Solutions
 
IBM Mobile strategy for Social Business - May 2012
IBM Mobile strategy for Social Business - May 2012IBM Mobile strategy for Social Business - May 2012
IBM Mobile strategy for Social Business - May 2012
 
PCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter Eibak
PCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter EibakPCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter Eibak
PCTY 2012, Developing for Mobile Enterprise Application Platform v. Peter Eibak
 
2013-03 - CeBIT - DNUG - Activity Streams
2013-03 - CeBIT - DNUG - Activity Streams2013-03 - CeBIT - DNUG - Activity Streams
2013-03 - CeBIT - DNUG - Activity Streams
 
Mobileuidevchallengesinnovate2012a 120607124912-phpapp02
Mobileuidevchallengesinnovate2012a 120607124912-phpapp02Mobileuidevchallengesinnovate2012a 120607124912-phpapp02
Mobileuidevchallengesinnovate2012a 120607124912-phpapp02
 
IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...
IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...
IBM Mobile Foundation POT - Overview of cast iron hypervisor edition presenta...
 
2013 Good Design is Good Business mobile and RSA
2013 Good Design is Good Business mobile and RSA2013 Good Design is Good Business mobile and RSA
2013 Good Design is Good Business mobile and RSA
 

Worklight 5.0 Webinar 7 12 V2

  • 1. Sean Ramsey, Mobile Sales Specialist seanram@us.ibm.com 614.420.0048 IBM Worklight: Powering Your Mobile Strategy © 2009 IBM Corporation
  • 2. IBM Mobile Enterprise Agenda Introduction of Speaker/ Mobile Experience Mobile Adoption IBM's Mobile Foundation What is Worklight • Value prop • Client Example in app store • Components Differentiators Qualifying Criteria Open QA 2 © 2012 IBM Corporation
  • 3. IBM Mobile Enterprise Mobile Apps – New Opportunities & Scale Challenge Mobile transaction volumes will rise from $1.6B in 2010 to almost $12B in 2014. Gartner In a recent survey, 72% of responding organizations stated they will deploy 1-5 mobile apps in the upcoming year. 18% said 6-10. MicroStrategy More firms are turning to apps to enhance the way customers interact with their products and services — and even boost their bottom lines. Wall Street Journal MicroStrategy Survey 3 © 2012 IBM Corporation
  • 4. IBM Mobile Enterprise Polling Question #1 How many mobile apps will you have by the end of 2012? a. 0 b. 1-5 c. 5-10 d. More than 10 4 © 2012 IBM Corporation
  • 5. IBM Mobile Enterprise IBM Mobile Foundation Development Firewall or Security Gateway Lifecycle Tools IBM End Point IBM Worklight Manager for Mobile Devices CastIron Hypervisor Edition Elastic Caching Mobile threats and IBM Mobile Foundation security SOA & Connectivity (Messaging, ESBs, Cloud Integration, Governance) Business Decision Social Analytics Process Management Management Software Enterprise Apps 5 © 2012 IBM Corporation
  • 6. IBM Mobile Enterprise What Is Worklight Worklight is an open, complete and advanced mobile application platform for HTML5, hybrid and native apps. 6 © 2012 IBM Corporation
  • 7. IBM Mobile Enterprise Hybrid Coding – Why Mix Native and Web? Write the majority of the code in reusable web languages Maximize user experience and achieve unique functionality with native code 7 © 2012 IBM Corporation
  • 8. •What data isn't needed? •What is the context? IBM Mobile Enterprise Stated Another Way! Platform ement enter FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH 2 8 © 2012 IBM Corporation
  • 9. IBM Mobile Enterprise Worklight Studio Development Models 9 © 2012 IBM Corporation
  • 10. IBM Presentation Template Full Version Customer Story: ING Direct US B2C: Flexible client-side app architecture to re-use mobile website content © 2009 IBM Corporation
  • 11. Unlimited Application Capabilities • Full access to device features • Integration of 3rd-party libraries, both JavaScript and native • Application store ready • A variety of application types: • Downloadable apps • Mobile Web apps • Desktop gadgets and Web widgets 11 © 2012 IBM Corporation
  • 12. IBM Mobile Enterprise Polling Question #2 How do you primarily plan on fulfilling your mobile strategy? a. In house development b. Outsourcing custom app development c. Buying mobile app point solutions 12 © 2012 IBM Corporation
  • 13. IBM Worklight Overview Components of the IBM Worklight Mobile Platform Worklight Studio Complete, extensible environment with maximum code reuse and per-device optimization Worklight Server Unified notifications, runtime skins, version management, security, integration and delivery 1001010101011 Worklight Runtime Components 1010010100100 1010111010010 0110101010101 0010010010111 1001001100101 Extensive libraries and client APIs that expose and interface 0101001010100 with native device functionality Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure © 2012 IBM Corporation
  • 14. IBM Worklight Overview Worklight Studio © 2012 IBM Corporation
  • 15. IBM Worklight Overview Single Shared Codebase © 2012 IBM Corporation
  • 16. IBM Mobile Enterprise Hybrid Coding – Native and Web Combine HTML5 and native-based pages in the same application Call native code from HTML-based pages Display HTML and native components together on the same page 16 © 2012 IBM Corporation 16
  • 17. Enhanced shell development Customizable Native Shell Code With IBM Worklight studio 5.0, organizations can now Mobile Browser develop custom shells that include corporate services, such as authentication and security services, integration services, and branding. Inner Application Web Code Web developers can then use sanctioned shells to develop the business logic of the application using only HTML5. Customizable Web Shell Code Device APIs Ease of Development Control and Governance © 2012 IBM Corporation
  • 18. IBM Worklight Overview Direct Update – On Device Logic © 2012 IBM Corporation
  • 19. IBM Mobile Enterprise Polling Question #3 What channels will you need to take utilize for your mobile strategy (both internal and external)? a. iOS only b. Android only c. Win 7 or Blackberry d. Mobile Web only e. Some or all of the above 19 © 2012 IBM Corporation
  • 20. Worklight Server IBM Worklight Overview Worklight Server • Distribution of mobile web apps • Enterprise connectivity: • Secure client/server connectivity • Direct access to enterprise back-end data and transaction capabilities • Authentication enforcement • Client control: • Application version management and remote disabling • Direct update of application code • Unified Push Notifications • Aggregation of usage statistics 25 25 © 2012 IBM Corporation © 2012 IBM Corporation
  • 21. IBM Worklight Overview Backend Integration © 2012 IBM Corporation
  • 22. Worklight Console IBM Worklight Overview Worklight Console • Application Version Management • Push management • Usage reports and analytics • Reports of custom application events • Configurable audit log • Administrative dashboards for: • Deployed applications • Installed adapters • Push notifications • Data export to BI enterprise systems 31 © 2012 IBM Corporation © 2012 IBM Corporation
  • 23. Extended out-of-the-box reports IBM Worklight V5.0 contains a new set of reports, tracking adoption and use of mobile apps and devices. These reports replace the previously available reports and are accessible over Eclipse using the BIRT plug-in.  Daily visits per app  Daily hits per app  Total visits per app  New detected devices per app  Total unique devices – per server (cluster) These BIRT reports are customizable and extensible. The data-warehouse supporting these new reports is also documented, such that any standard reporting or Business Intelligence tool can be used to create additional, custom reports per the needs of the organization. © 2012 IBM Corporation
  • 24. Application Management Console Device specific versions are uncoupled Supports multiple versions on the same platform © 2012 IBM Corporation
  • 25. Securing Mobile Apps Protecting data on the Enforcing security device updates Secure Jailbreak Encrypted App Offline challenge- and Remote Direct offline authenticity authentication response on malware disable update cache testing startup detection Authenticati SSL with Shell as Data Using Proven server on Code organization protection device id as platform identity integration obfuscation al sandbox framework realms 2nd factor security verification Streamlining Providing robust Application Corporate security authentication and Security processes authorization © 2012 IBM Corporation
  • 26. Application center The IBM Worklight Application Center was created to streamline testing processes of apps by enabling dev teams to share apps with testers, designers, sample users, product managers, and any other stakeholders. Testers can download the apps to their devices using a special mobile client application and provide feedback on directly from their devices. Developers can then gather this feedback and consider it in future dev cycles. © 2012 IBM Corporation
  • 27. Application center – On-device feedback © 2012 IBM Corporation
  • 28. IBM Mobile Enterprise Worklight Differentiators Richest functionality in the market • Fully address high-end enterprise requirements: security, scalability, integration, cross-platform, unlimited mobile app capabilities Extremely easy to implement and learn • No Worklight involvement needed vs. heavy professional services required by competitors • Few days to full productivity vs. months with competing products Open, standards-based platform • Customers can use 3rd-party components and libraries vs. closed platform • Avoid vendor lock-in HTML5 as core development technology • Leverage existing web development skills in IT 28 © 2012 IBM Corporation
  • 29. IBM Mobile Enterprise Qualifying Criteria Worklight’s vision is to provide the best platform in the market for enterprises to develop, run and manage smartphone and tablet apps • Self-Sufficiency: Open platform, built around HTML5 & supporting hybrid apps • Not Legacy (ie WinCE): Focus on new devices and OS’s and their unique capabilities • Multiple Apps: Cater to high-end enterprise needs regarding app capabilities, delivery, integration, security, scale and management • Strategic Platform: Handle the entire lifecycle of mobile apps We do not: • Provide packaged applications • Build applications for our customers (Partners, GBS…) 29 © 2012 IBM Corporation
  • 30. IBM Mobile Enterprise Open QA • Product Library: • http://www-01.ibm.com/software/mobile-solutions/worklight/library/ • Getting Started Guide Modules and Samples, Product Documentation • Worklight Overview: • http://www-01.ibm.com/software/mobile-solutions/worklight/ • Worklight v5 Overview White Paper; ftp://public.dhe.ibm.com/software/pdf/mobile- solutions/worklight/WSW14181USEN.pdf • Worklight on developerWorks: • https://www.ibm.com/developerworks/mobile/worklight • Forums: http://www.ibm.com/developerworks/forums/category.jspa?categoryID=512 • Blogs: https://www.ibm.com/developerworks/mydeveloperworks/blogs/worklight/?lang=en • Passport Advantage: • http://www-01.ibm.com/software/howtobuy/passportadvantage/pao_customers.htm • Worklight Education • IEA modules: http://publib.boulder.ibm.com/infocenter/ieduasst/v1r1m0/index.jsp?topic=/com.ibm.iea.worklight/ plugin_coverpage.html • Worklight Support: • http://www.ibm.com/support/entry/portal/overview/software/other_software/IBM_Mobile_Foundati on 30 © 2012 IBM Corporation

Notas do Editor

  1. Now how do we do this.There are 4 components to the Worklight platform which you will see in a few minutes – Worklight Studio, an eclipse-based IDE plugin where apps are built and optimized if relevant for different devices. This is also where backend adapters are build to acces enterprise systemsThe Worklight Server – truly the heart of the technology , fully compatible with WebSphere Application Server 7 and higher – the Server is the gateway between the apps and the enterprise providing advanced capabilities such as unified push notifications, runtime skins and more The Worklight Runtime Components – a set of libraries and client APIs that enable access to native device features using web coding, and here we incorporate PhoneGap. This also enables encrypted on-device storage and moreAnd finally the Console – where administrators can track users downloads and activities as well as manage the mobile infrastructure and app versions. Now with that let me hand it over to Dustin to talk about this at greater depth.
  2. The shell-based development approach to hybrid apps helps organizations to better rely on the web skills they already have, thus reducing the barriers of mobile development, making it ubiquitous across the organization, by compartmentalizing skill-sets and responsibilities. Furthermore, it also helps organizations to speed up and simplify corporate governance processes.Most often, enterprises employ multiple development teams with different skills and expertise. The Shell approach allows such companies to reduce the internal barriers of mobile development, making it ubiquities across the organization by compartmentalizing skill-sets and responsibilities. Worklight’s Shell approach breaks down the development of the app into two portions: an external shell and an inner application.The shell consists of a customizable container that provides JavaScript access to the native capabilities of the device. A devoted team of expert developers are responsible for its branding, security configurations, audits and authentication frameworks.The team can create a variety of shells, each carrying different policies and branding, forcing inner apps running within each shell to automatically comply with its parameters. Such parameters could include restriction of access to data, use of certain APIs, different branding and more.With corporate policies enforced by the shell, the inner apps can be easily built by departmental development teams using nothing but web languages. Such teams are only required to focus on the user interface, the business logic and, potentially, data integration. Distribution of the application or applications can be achieved by three different channels:An inner app can be fused into a shell by the centralized build server and uploaded to a private or public application store, while new app versions are sent and updated directly on the end-user device.A shell can be packaged with a directory of corporate-sanctioned applications, allowing the user to choose a different inner app according to his or her needs.A shell can be distributed empty to the user who will then access a repository of applications stored on the Server.