This worksheet accompanies Chapter 46 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about treating EVERY page on your website as a potential homepage and SEO optimizing each page for a very specific keyword phrase.

1. Homepage Mentality
© 2009, Patrick Schwerdtfeger
Understanding Google Algorithms
□ Google slices and dices internet content according to search query.
□ Google has no inherent preference for a website’s primary homepage.
□ Result: every page on your website needs to function like a homepage.
Notes
Homepage Mentality
□ How many homepages does your website have? As many as you like.
□ Build a separate optimized webpage for every targeted keyword phrase.
□ Welcome visitors to that page as if it were your homepage.
Example Website Architecture
□ http://www.DomainName.com/ (primary homepage)
□ http://www.DomainName.com/contact/used-ford-f150-truck-parts/
□ http://www.DomainName.com/contact/garbage-removal-in-berkeley/
□ http://www.DomainName.com/contact/catering-services-in-emeryville/
□ http://www.DomainName.com/contact/surgical-lasers-for-prostate-bph/
□ http://www.DomainName.com/contact/foreclosure-properties-in-oakland/
□ http://www.DomainName.com/contact/marketing-consultant-in-bay-area/
Notes
Internal Link Structure
□ Create “content pages” (like definitions) that link to your “target pages”.
□ Ensure content pages include keyword-rich related content.
□ Google loves sentences and paragraphs (avoid bullet points and hidden text).
□ Add keyword optimized text links (anchor text) pointing to your target pages.
Notes
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