This worksheet accompanies Chapter 40 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about structuring your "intermediate" content as free resources, but ONLY in exchange for their email address. Use your intermediate content to build your email list.

1. Intermediate Content
© 2009, Patrick Schwerdtfeger
Develop Intermediate Content
□ Develop a value-added report or white paper that will benefit your customers.
□ People love lists – the 7 biggest mistakes – the 15 best strategies – etc.
□ Include your branding and a strong call-to-action in your intermediate content.
□ Shoot for a 15 to 20-page PDF document, something substantial.
Notes
Employ an Email Autoresponder
□ Use a service like Constant Contact or Aweber to build your email list.
□ Register for an account, create a sign-up form and embed it on your website.
□ Write your welcome email on the platform and attach your PDF report.
Notes
Website Infrastructure
□ Ensure the page on your website where people can sign-up looks exciting.
□ List the questions answered in the report and the juicy secrets included inside.
□ Build a ‘thank you’ page where subscribers land once they sign up.
Notes
Build a Sales Funnel
□ Plug your intermediate content in your beginner content along with a link.
□ Ensure consumers of your free content know exactly what they’re missing.
Notes
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