This worksheet accompanies Chapter 37 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about online branding including Yelp, Google Local, Yahoo Local, MerchantCircle and CitySearch.

1. Online Branding
© 2009, Patrick Schwerdtfeger
Yelp
□ Claim your business on Yelp and make note of the correct URL to your profile.
□ Add a link from your website to your profile on Yelp. It builds credibility.
□ Add information to your profile including a business description and photos.
□ Ask you clients if they use Yelp. If so, ask them to write a review for you.
Notes
Google Local
□ Google Local listings show up at the top of the search engine results page.
□ Listings are displayed on a local map, along with basic contact information.
□ Add a description with keywords and photos to improve your ranking.
Notes
Yahoo Local
□ Set up a free listing along with your business address and website address.
□ Support your Yahoo Local listing with a Yahoo Directory listing ($299 / year).
Notes
MerchantCircle
□ Create a basic business listing on MerchantCircle. It’s effective and free.
□ You can also build a website, advertise, create coupons and write newsletters.
□ Connect with other businesses to improve the ranking of your business listing.
Notes
www.WebifyBook.com