This worksheet accompanies Chapter 25 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about the benefits of subscribing to top bloggers in your field and how aggregators like Technorati and Google Blogsearch can help you find them.

1. Follow Top Bloggers
© 2009, Patrick Schwerdtfeger
Subscribe to Top Bloggers
□ Use Technorati or Google BlogSearch to find prominent bloggers in your field.
□ Use a reader (like Google Reader) to find more and subscribe to their blogs.
Notes
Gain Inspiration and Ideas
□ Before writing a post, check their blogs first to see what they’re talking about.
□ Try to incorporate the “hot topics” into your posts, capitalizing on the “buzz.”
□ Add your own ideas and insights to develop a unique angle for your content.
Notes
Participate in the Conversation
□ Regularly leave insightful comments on the blogs you’re subscribed to.
□ Reference and endorse top bloggers in your posts and include links.
□ Maintain an abundance mentality. Share openly. Link liberally.
Notes
Use Trackbacks Regularly
□ A trackback is used to link your blog post to the original post that inspired it.
□ By using a trackback, you are manually adding a link from their blog to yours.
□ Bloggers love getting tracked back so it’s a great way to gain exposure.
□ Trackbacks have to be approved so make sure you always provide value.
Notes
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