What is social media and how do you build community and relationships? The web is big: to be successful, companies have to create high valued content to a niche market. Some Twitter tips and resources.

1. www.twitter.com/brettkopf The web is big… You can’t be something to everyone. You must produce high valued content to a niche market. Your brand here What is social media? Community & relationships Ethics /etiquette (Twettiquette)

2. www.twitter.com/brettkopf 1. Not Social Media = Direct mail & Ads

3. www.twitter.com/brettkopf Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques http://en.wikipedia.org/wiki/Social_media ? Social Media A whole bunch of people having conversations on the web using this stuff Brett

4. www.twitter.com/brettkopf A lot of people Really crazy Facebook stats http://www.facebook.com/press/info.php?statistics ________users Extreme growth 40% of users quit within first month 5% produce a majority of the content 45 Million, 145 industries Where does your company fit? You’ve seen the growth, heard about it’s benefit but what next? You need to ask: How to strategize & execute

5. www.twitter.com/brettkopf Cite: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later Many Many More…

7. Prospect

8. Lead Generation

9. Brainstorm

10. Customer Service

11. Engage

12. Build relationships

13. Increase SalesJoin the conversation 2. The future? Groups of highly connected people. Where will your company fit? www.twitter.com/brettkopf

15. You’d rather have 100 loyal followers than 1,000 you don’t knowRT=Re-Tweet Give recognition (like citing) Show’s them someone is listening Information expands to multiple networks 1:10 rule: For every 1 Tweet about you, 10 for others. Helpful apps: Hootsuite/Tweetdeck www.twitter.com/brettkopf

16. Listen & Engage www.search.twitter.com: search your brand RSS: Make your life easy Google.com/alerts http://namechk.com/ Checks “social” usernames http://www.facebook.com/username/: customize your URL www.twitter.com/brettkopf

17. www.twitter.com/brettkopf Resources