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Building a smarter planet Greening the enterprise 3.0




Let’s Build
a Smarter Planet
Gilbert Haverkamp                                    IBM
Jeroen de Beer                                       Ecofys




                                                                     © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


Agenda


The idea behind smarter planet

The opportunity for progress is clear for the retail chains.

To make buildings smarter

The bigger picture about the central platform for smarter solutions




                                                                                © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


The need for progress is clear.




170 billion
Kilowatt-hours wasted each year by
consumers due to insufficient power usage
information.




2                                                                                    © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0




                                                        INSTRUMENTED
                                                        We now have the ability to measure, sense
                                                        and see the exact condition of everything.

                                                           Today, there are 1 billion transistors for each person
                                                           on the planet.1
                                                           By 2010, 30 billion RFID tags will be embedded into
                                                           our world and across entire ecosystems.1


                                                        Everything will become instrumented:
                                                        supply chains, healthcare networks,
                                                        cities and even natural systems like rivers.




3   1   Sam Palmisano speech, November 12, 2008                                                           © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0




                                                        INTERCONNECTED
                                                        People, systems and objects can
                                                        communicate and interact with each
                                                        other in entirely new ways.

                                                            The internet of people is 1 billion strong. Almost
                                                            one third of the world’s population will be on the
                                                            web by 2011.1
                                                            There will be nearly 4 billion mobile phone
                                                            subscribers worldwide by the end of 2008.1


                                                        The Internet of things—cars,
                                                        appliances, cameras, roadways,
                                                        pipeline, pharmaceuticals and even
                                                        livestock—is headed to 1 trillion.




4   1   Sam Palmisano speech, November 12, 2008                                                            © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0




                                                            INTELLIGENT
                                                            We can respond to changes quickly and
                                                            accurately, and get better results by
                                                            predicting and optimizing for future events.

                                                                 Every day, 15 petabytes of new information are being
                                                                 generated. This is 8x more than the information in
                                                                 all U.S. libraries.1
                                                                 An average company with 1,000 employees
                                                                 spends $5.3 million a year to find information
                                                                 stored on its servers.1


                                                            New computing models manage the
                                                            massive amounts of data generated by
                                                            the proliferation of end-user devices,
                                                            sensors, and actuators. Combined with
                                                            advanced analytics, these technologies
                                                            are making us smarter.




5   1   New Intelligence White Paper from ThinkForward website                                               © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0




    Our world is becoming

    INSTRUMENTED
    Our world is becoming

    INTERCONNECTED
    Virtually all things, processes and ways
    of working are becoming

    INTELLIGENT


6                                                                                 © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


A mandate for change is a mandate for smart.




7                                                                            © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


The opportunity for progress is clear for the retail chains.




20%
REDUCTION IN ENERGY COSTS will bring a result for the
supermarket of 6-10 %

Revenue          Eur 7600/ m2 per year
Result           Eur 150 per m2
Energycost       Eur 65-105 per m2




8                                                                                 © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


Energy saving is a must




                                                                             © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


The operation of a Supermarket




                                       Bedrijfsresultaat (2%)

                                                                               persooneelskosten


        Inkoopwaarde                                                           huisvestingskosten
        (75%)
                           Kosten (23%)
                                                                               verkooopkosten


                                                                               overige kosten




                                                                                         © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0




                 +                                +                   =
     An opportunity to think and act in new ways—
        economically, socially and technically.

             IBM with the help of Ecofys

            took the challenge to set up a

         Smarter Building Solution


11                                                                        © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0




 To make buildings smarter
1) Is the solution capable of make an rendement?

2) Avoid big investments with long ROI´s
                                      ´

3) Keep it simple

4) Look at the bigger Picture




                                                                                © 2009 IBM Corporation
                                                                                              12
Building a smarter planet Greening the enterprise 3.0




Set up the first phase pilot at Vos Supermarkten (AH franchiser).

 Measure narrow grid temp
 Measure narrow grid humidity
 Measure light intensity

 Won the ITC environmental award




                                                                       Why is the temperatur in week x
                                                                           different then week y?


                                                                                                    © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


The solution will be delivered based on a price per report per month
        Measure

        INSTRUMENTED
        Narrow grid temperature, humidity, people in and out, light intensity
        weather outside
        Narrow grid energy consumption


        Collect

        INTERCONNECTED
        raw sensor data,
        Asset data
        Reporting engine


         Analyze

         INTELLIGENT
         Run intelligent reports on the data sets
         Give monthly feedback about the data to shopkeeper
         Give monthly advice which actions need to be taken
         Report on 3 levels
14                                                                                     © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


All future Smarter and Sensor solutions will run from the CPSS


                                              Road                                    Smarter
                                             Charging                                  Taxi's
                   Smarter Outdoor                               Smarter
                      Lighting                                  Transport
                                           Smarter                                     Smarter
Water Quality                               Cities
 & Quantity                                                                            Trucks
                            Smarter
                            Buildings       Building
                Smarter                    Efficiency
                Meters                                                                             ......
                                                                       Manage
                      Smarter Living
                                                                    Co-Generators
         Monitor elderly                 Smarter
            people                       Homes
                                                                                         Smarter Dikes


                           Central Platform for Smarter Solutions

                           Smarter Planet
                                                                                                         © 2009 IBM Corporation
Building a smarter planet Greening the enterprise 3.0


Something meaningful is happening




Thank You
     REDUCTION IN ENERGY COSTS will bring a result for the
     supermarket of 6-10 %




16                                                                                   © 2009 IBM Corporation

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Groen gebouw is slim gebouw, Gilbert Haverkamp IBM en Jeroen De Beer Ecofys

  • 1. Building a smarter planet Greening the enterprise 3.0 Let’s Build a Smarter Planet Gilbert Haverkamp IBM Jeroen de Beer Ecofys © 2009 IBM Corporation
  • 2. Building a smarter planet Greening the enterprise 3.0 Agenda The idea behind smarter planet The opportunity for progress is clear for the retail chains. To make buildings smarter The bigger picture about the central platform for smarter solutions © 2009 IBM Corporation
  • 3. Building a smarter planet Greening the enterprise 3.0 The need for progress is clear. 170 billion Kilowatt-hours wasted each year by consumers due to insufficient power usage information. 2 © 2009 IBM Corporation
  • 4. Building a smarter planet Greening the enterprise 3.0 INSTRUMENTED We now have the ability to measure, sense and see the exact condition of everything. Today, there are 1 billion transistors for each person on the planet.1 By 2010, 30 billion RFID tags will be embedded into our world and across entire ecosystems.1 Everything will become instrumented: supply chains, healthcare networks, cities and even natural systems like rivers. 3 1 Sam Palmisano speech, November 12, 2008 © 2009 IBM Corporation
  • 5. Building a smarter planet Greening the enterprise 3.0 INTERCONNECTED People, systems and objects can communicate and interact with each other in entirely new ways. The internet of people is 1 billion strong. Almost one third of the world’s population will be on the web by 2011.1 There will be nearly 4 billion mobile phone subscribers worldwide by the end of 2008.1 The Internet of things—cars, appliances, cameras, roadways, pipeline, pharmaceuticals and even livestock—is headed to 1 trillion. 4 1 Sam Palmisano speech, November 12, 2008 © 2009 IBM Corporation
  • 6. Building a smarter planet Greening the enterprise 3.0 INTELLIGENT We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events. Every day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries.1 An average company with 1,000 employees spends $5.3 million a year to find information stored on its servers.1 New computing models manage the massive amounts of data generated by the proliferation of end-user devices, sensors, and actuators. Combined with advanced analytics, these technologies are making us smarter. 5 1 New Intelligence White Paper from ThinkForward website © 2009 IBM Corporation
  • 7. Building a smarter planet Greening the enterprise 3.0 Our world is becoming INSTRUMENTED Our world is becoming INTERCONNECTED Virtually all things, processes and ways of working are becoming INTELLIGENT 6 © 2009 IBM Corporation
  • 8. Building a smarter planet Greening the enterprise 3.0 A mandate for change is a mandate for smart. 7 © 2009 IBM Corporation
  • 9. Building a smarter planet Greening the enterprise 3.0 The opportunity for progress is clear for the retail chains. 20% REDUCTION IN ENERGY COSTS will bring a result for the supermarket of 6-10 % Revenue Eur 7600/ m2 per year Result Eur 150 per m2 Energycost Eur 65-105 per m2 8 © 2009 IBM Corporation
  • 10. Building a smarter planet Greening the enterprise 3.0 Energy saving is a must © 2009 IBM Corporation
  • 11. Building a smarter planet Greening the enterprise 3.0 The operation of a Supermarket Bedrijfsresultaat (2%) persooneelskosten Inkoopwaarde huisvestingskosten (75%) Kosten (23%) verkooopkosten overige kosten © 2009 IBM Corporation
  • 12. Building a smarter planet Greening the enterprise 3.0 + + = An opportunity to think and act in new ways— economically, socially and technically. IBM with the help of Ecofys took the challenge to set up a Smarter Building Solution 11 © 2009 IBM Corporation
  • 13. Building a smarter planet Greening the enterprise 3.0 To make buildings smarter 1) Is the solution capable of make an rendement? 2) Avoid big investments with long ROI´s ´ 3) Keep it simple 4) Look at the bigger Picture © 2009 IBM Corporation 12
  • 14. Building a smarter planet Greening the enterprise 3.0 Set up the first phase pilot at Vos Supermarkten (AH franchiser). Measure narrow grid temp Measure narrow grid humidity Measure light intensity Won the ITC environmental award Why is the temperatur in week x different then week y? © 2009 IBM Corporation
  • 15. Building a smarter planet Greening the enterprise 3.0 The solution will be delivered based on a price per report per month Measure INSTRUMENTED Narrow grid temperature, humidity, people in and out, light intensity weather outside Narrow grid energy consumption Collect INTERCONNECTED raw sensor data, Asset data Reporting engine Analyze INTELLIGENT Run intelligent reports on the data sets Give monthly feedback about the data to shopkeeper Give monthly advice which actions need to be taken Report on 3 levels 14 © 2009 IBM Corporation
  • 16. Building a smarter planet Greening the enterprise 3.0 All future Smarter and Sensor solutions will run from the CPSS Road Smarter Charging Taxi's Smarter Outdoor Smarter Lighting Transport Smarter Smarter Water Quality Cities & Quantity Trucks Smarter Buildings Building Smarter Efficiency Meters ...... Manage Smarter Living Co-Generators Monitor elderly Smarter people Homes Smarter Dikes Central Platform for Smarter Solutions Smarter Planet © 2009 IBM Corporation
  • 17. Building a smarter planet Greening the enterprise 3.0 Something meaningful is happening Thank You REDUCTION IN ENERGY COSTS will bring a result for the supermarket of 6-10 % 16 © 2009 IBM Corporation