1. The'E<workbook:'Tablet<based'
interactive'tool'for'video'storytelling
Feb'28,'2012 Andrew'Lih
Annenberg'Innovation'Lab http://andrewlih.com
D<Books Twitter:'Fuzheado''
Email:alih@usc.edu
Associate'professor
University'of'Southern'California
Annenberg'School'for'Communication'and'Journalism
Wednesday, February 29, 12

2. Why$is$teaching$and$learning$
video$so$hard?
Wednesday, February 29, 12

3. Ten$years$of$training$journalists$
and$students:$video$storytelling$is$
the$toughest$thing$to$teach
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4. Problems
Uncle$Murray$“video$painting”
Unusable$pans/moves
No$clear$concept$for$each$shot
Bad$framing
Not$enough$closeups
Inability$to$shoot$sequences
(Not$to$mention$audio)
Wednesday, February 29, 12

5. Why$is$it$hard?
Multitasking
Technical$tools$complexity
Intrusiveness$of$reporting
Slow$feedback$loop$in
shooting/editing
Gaining$good$experience
Wednesday, February 29, 12

6. HandsMon$instruction$in$shooting$
is$low:$often$a$solo$act
Story research Shooting Editing
Wednesday, February 29, 12

7. Motivations
Increase$in$organizations$making$
“footage$calls”$to$audience/crowd
Video$coMcreation
Collaborative$editing
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8. Examples$for$Citizen$Journalism
CNN$iReport
Rawporter
Videolicious
Wikinews/Wikipedia
Wednesday, February 29, 12

9. Case:$Videolicious
Requesting$userMgenerated$videos$
for$lifestyle$brands
Unfortunately,$textMheavy$
descriptions
Wednesday, February 29, 12

10. 10
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11. 11
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12. #FAIL
Too'much'text'instruction
Wouldn’t'a'visual'system'be'desirable?
12
Wednesday, February 29, 12

13. Case:$Rawporter
Crowdsourced$videojournalism
#FAIL
Unclear'on'what'styles'of'
video'footage'desired'by'
news'organizations.
Clip<based,'not'story<
based.
Wednesday, February 29, 12

14. Solution
Wikis$started$out$to$share$
programming$patterns
How$about$video$patterns?
Provide$templates/direction$for$
content$creators
Wednesday, February 29, 12

15. BBC$5$Shot$method
Pattern$pioneered$by$Michael$
Rosenblum,$NYT$Television,$NY1,$
BBC,$CurrentTV
Wednesday, February 29, 12

16. Five$Shot$method
Closeup$on$hands
Closeup$on$face
Wide$shot
Over$the$shoulder
Unusual/side$shot
Wednesday, February 29, 12

17. Example:$Venice$Pier$Gets$its$Fill
17
Wednesday, February 29, 12

18. 1 Closeup of the
hands
WHAT!is!being!done?!
Mystery!is!good:!half!the!
frame!should!be!hands
2 Closeup of the
face
WHO!is!doing!it?!
Show*TWO*EYES,*not*a*
profile*shot
3 Wide shot
WHERE!is!it!being!done?!
Respect*the*LINE*OF*ACTION
4 Over the
shoulder
HOW!is!it!done?!
Combine*into*POVClike*shot
5 Unusual/
alternative
WHAT*ELSE!should!
viewer!know?
Wednesday, February 29, 12

19. Five$Shot$basics
Start$with$best$shot
Get$audience$to$ask$questions
Wednesday, February 29, 12

20. Why$it$works
Sequence$always$cuts$together
Usable$BMroll$all$the$time
Mystery$closeups$draw$viewers$in
Wednesday, February 29, 12

21. Adam$Westbrook
“What’s$the$difference$between$
amateurs$and$professionals?$
Pros$shoot$sequences.”
http://adamwestbrook.wordpress.com/2011/10/24/10McommonMvideoMstorytellingMmistakesMandMhowMtoMavoidMthemMadamMwestbrookMonlineMvideo/
Wednesday, February 29, 12

22. Method
Compels$journalist$to$get$close
Provides$known$game$plan
Time$for$story$decision$making
Web$video$demands$closeups
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23. Open$Source$Textbook
Multimedia$journalism
Collaboration$with
Lam$Vo,$formerly$of$Wall$Street$Journal
Teaching$material...
Wednesday, February 29, 12

24. Materials
Field$checklists
http://andrewlih.com/blog
Wednesday, February 29, 12

25. Challenge
ChecklistMbased,$twoMhanded$operation$
can$be$cumbersome
Combine$these$two!
Wednesday, February 29, 12

26. Evolution
Paper'book
Text/Photo •
Audio/Video
Media$capture,$
analysis,$transmission
Source:$http://commons.wikimedia.org/wiki/File:Eucharius_R%C3%B6%C3%9Flin_Rosgarten_Titel.jpg
Wednesday, February 29, 12

27. Evolution
Paper'book E<textbook
Text/Photo • •
Audio/Video •
Media$capture,$
analysis,$transmission
Source:$http://commons.wikimedia.org/wiki/File:Eucharius_R%C3%B6%C3%9Flin_Rosgarten_Titel.jpg
Wednesday, February 29, 12

28. Evolution
Paper'book E<textbook E<workbook
Text/Photo • • •
Audio/Video • •
Media$capture,$
analysis,$transmission •
Source:$http://commons.wikimedia.org/wiki/File:Eucharius_R%C3%B6%C3%9Flin_Rosgarten_Titel.jpg
Wednesday, February 29, 12

29. Instead$of$paper$instruction...
Build$the$5$shot$method$into$device
iPad$screen$ridiculously$big,$so
take$advantage$of$its$UI$space
Wednesday, February 29, 12

30. Prototype$interfaces
Shot$list,$instruction$and$camera
Wednesday, February 29, 12

31. Prototype$interfaces
Analysis,$checklist,$camera$location
Wednesday, February 29, 12

32. Prototype$interfaces
Storyboard$of$shots$needed
Provide$instruction/analysis
e-workbook Module: BBC 5 Shot
2
Closeup on REC
face
WHO is doing it?
• Frame with rule of thirds
• Give “talk space” in front of eyes/nose.
• Can cut off top of head, but not the
chin.
• SHOW TWO EYES!
Analyze
FRAMING
EYES
NOSEROOM
1 2 3 4 5
Hands Face Wide OTS Unusual
Wednesday, February 29, 12

33. Interested$Parties
Vericorder
iPhone$hardware/software
Five$shot$materials$used$in$
video$training$at:
Notre$Dame$University,$
West$Virginia$University,$
WTOP$in$Washington$DC
Wednesday, February 29, 12

34. Challenges
iBook$or$iOS$app?
Wednesday, February 29, 12

35. iBooks'title'(ePub) iOS'app'in'App'Store
Portability Many'devices Apple<locked
Text'model Reflowable Static
Standard Open/malleable Closed/controlled
Basic,'text<centric,'simple' Advanced,'multimedia<
Multimedia
video'and'audio rich,'media'capture
Screen'use Framed/flowed Full'screen
Book'size Lightweight Heavy
Authoring Simple,$variety$of$layout$tools Complicated,$programming
Wednesday, February 29, 12

36. Development$path
Media$capture:$iOS$app$
only$way$to$go
InMapp$editing/trimming
Sending$video$for$evaluation
Feedback$from$instructor/editor
Wednesday, February 29, 12

37. Development$state$at
USC$Annenberg$Innovation$Lab
Example$footage$and$
evaluation$rubrics$done$
Video$system$being$prototyped
Evaluation$system$being$designed
Prototype$in$Spring$2012
Wednesday, February 29, 12

38. Future$work
Generic$XMLMbased$“storyboard”$
language,$beyond$5$shots
Algorithms$for$analyzing$intraMclip$
and$interMclip$quality
Collaborative$features$for$immediate$
instructor/editor$feedback
Wednesday, February 29, 12