Malaysia is actively promoting itself as a destination for investment with slogans of "endless possibilities". It has transformed from a resource-based economy to one based on high-value exports, and is the world's largest producer of computer disk drives. The country has a pluralistic society, strong legal and banking systems, and pro-business government policies that have contributed to economic growth above 5% in recent years. Malaysia also has a growing affluent middle class population that enjoys international brands.

1. Investing in
Malaysia: 10 Insights
into 'endless
possibilities'

2. Asia 5
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trends in Asia...in just 5 minutes
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3. boldness
Double page adverts in The Economist boast about
Malaysia's 'Endless Possibilities' .....
& an impactful website (www.malaysia.my)
shouts the reasons

4. why bother?

5. melting pot
A true pluralistic society, only half the population are Malay;
22% are naturalised Chinese
20% of the country's population speak English -
but this is the business language of choice

6. Malaysia has rapidly transformed from a primary resource
based economy to one based on high value exports
It is the world's biggest producer of computer disk drives
shipped disk

7. didn't know that
Malaysia has been developing its own path to success built
upon stability, a solid legal and banking system and
pro-business government actions

8. life's a beach
10th most friendly nation (Forbes)
3rd best retirement haven (International Living Magazine)
Population growing at 1.7%
GDP forecast 2013-2015 >5%
10th best tertiary education system (INSEAD)

9. paying off
The strategy appears to be working!

10. branded
A growing and affluent middle class
...who appreciate brands (both the quality of foreign brands
& the increasing appeal of local brands in sectors such as
hygiene and health)
Corruption & bureaucracy the world's largest 10 shopping
...and love shopping (3 of
slows the country
malls are found in Kuala Lumpur)
Manila's attempts to widen
its roads and build its
infrastructure proceeds
at a snails' pace

11. british connection
The UK is Malaysia's largest market in Europe; and
English football, one of their great passions
Bi-lateral links see Tesco, Dyson, GSK & HSBC
with bases there, whilst the Lotus car brand is
now owned by Malaysian Proton

12. etiquette
Oh! Oh!
You heard that giving a small gift to your
Malaysian host is commonplace
But didn't you know that white wrapping
paper denotes mourning!?

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