A photo audit of the movers and shakers in Australian society.

1. Australia's Cutting Edges:
3 PhotoProfiles

2. Asia 5
Bringing you a flavour of business
trends in Asia...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. Ethnography is
about...
Walking the streets
Going into bad-ass neighbourhoods
Looking at the way people dress
Snapping photos
Noting expressions and actions
Interpreting through semiotics (the science of signs)

4. 1. Ground Breakers
2. Intellectuals
3. Pleasure Seekers
3 Australian Profiles

5. Ground Breakers

6. Intellectuals

7. Pleasure Seekers

8. Profiling principles
The optimum way to segment a market is through a
values based approach
Values are the active variable but socio-economics fall
out as the passive variable and give a second axis
'Cutting edge' segments are those whose value set
drives change in society as a whole
Avant garde values are found in several segments of
populations & not just the youngest cohorts

9. Futures Coaching in Asia
Based out of London, Paris and Singapore, Futures
Coaching works across the Asia Pacific region
Typical client projects
Travel trends in China and Japan for European carrier
Health trends in China and India for global healthcare company
Emerging needs and wants of women in Indonesia and The Philippines
for vitamins company
Future of offices in 6 APAC Cities for global real estate services company
Asian segmentation study for international insurance firm
Training brand managers in Taiwan

10. Grow tomorrow
join forces with
Web: www.futurescoaching.com
Email: chris@futurescoaching.com