Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/ If you were starting as a web designer twenty years ago, you could have learned everything you needed to know about coding for the web by reading 'HTML for Dummies' over a few weekends. Then, as new browser technologies like CSS came around, you learned them bit by bit as they came out. It was relatively easy for one person to design, code, and deploy professional-looking websites. This is the way that most of the seasoned veterans in our industry (and speakers at this conference) learned to master their craft. But if you're just starting to get into web design, it's a brave new world. It's nearly impossible for a beginner to get started with building even a basic custom website, because the list of technologies, libraries, and techniques - you need to know about the hundreds of tags in HTML5, the plethora of CSS3 properties (about which entire books are written), responsive design, performance, optimization, minification, pre-processors, CDNs, jQuery, React.js, and the list goes on. With each passing day, it becomes harder and more overwhelming for designers to get started in this field. Most seasoned veterans will tell you to specialize in something - whether it's content strategy, or backend code, or CSS animations, or layout techniques, or WordPress customization. The answer to almost every question is 'you have to learn code'. The real answer to this problem is not more code, but a lot less of it. Other creative disciplines - including 3D animation, video editing, desktop publishing, and CAD - have been solving hard technical problems with software for a long time, and it's time for the web design industry to catch up. Vlad will show a demo of how you can create and deploy a fully responsive, CMS-driven website - live on stage in less than 10 minutes without writing a single line of code. This will be a small glimpse at the type of powerful software we'll need to create to move the web forward.

1. Let’s
Redesign
Web Design
(Why the Future of Web Design is Not Code)
@callmevlad

2. Sergie Matthew

3. Sergie Matthew

9. Sergie Matthew

13. https://newstorycharity.org/family/ornil

16. https://newstorycharity.org/family/ornil

19. Sergie Matthew

20. ¯_(code)_/¯
is(hard) for
normalHumans;
(Like, Really)

21. People
Who
Know
How to
Code
People
Who
Don’t

28. A Brief History
of Telling Computers
How to Do Stuff
(It’s Pretty Boring Actually)

31. Instruction 1
Instruction 2
Instruction 3
Computer
Program

35. Instruction 1
Instruction 2
Instruction 3
Fancier
Program

36. Some HTML
Some CSS
Some JavaScript
Fancy Website

37. A Direct
Connection
to the Medium
(A Brief History of Creative Work)

47. We’ve Solved
This Before
(Because Humans are Awesome)

52. A Quick Tour
Through
Creative Tools
(By Discipline, in Alphabetical Order)

53. 3D Animator

54. 3D Modeler

55. Cinematic Grading Artist

56. Digital Artist

57. Digital Illustrator

58. Game Level Designer

59. Particle Effects Artist

60. Photographer

61. Print Designer

62. Texture Artist

63. Video Editor

64. Visual Effects Artist

65. Web Designer

66. The Way it Should Be

68. The Future
of Web Design
(Should Include Everyone)

69. Sergie Matthew

72. The most
damaging phrase
in the language
is
We’ve
always done
it this way!
“
-Grace Hopper

73. “The most dangerous
thing you can think as a
creative person is to
think that you know
exactly what you’re
doing. Because once
you do that, you stop
looking around for other
ways to do things. You
become blind to the
possibilities.”
-Bret Victor

77. The Web is the first
supermedium
we’ve ever created.

78. People
Empowered
to Build for
the Web
People
Who
Aren’t

79. Sergie Matthew

81. Thanks!
(Now Go Build Something Awesome)