This document provides 10 reasons to use Twitter for business, including that it allows businesses to observe and engage in real-time conversations, act as a real-time human sensor network, gain targeted intelligence, build brand awareness, build and maintain relationships, use Twitter and Facebook as part of an integrated marketing strategy, manage brands through concise headlines, cross promote brands, and manage digital communities.

1. 10 reasons to use Twitter for
Business

2. Real-Time Status Sphere

3. Observe and Engage
• Over 500 million user accounts
Twopcharts
• 12 new accounts are created every second
• 34% of marketers have generated leads using Twitter
and 20% have closed deals using twitter
eMarketer

4. Real-time human sensor network

5. Targeted Intelligence

6. Brand Awareness

7. Build and Maintain Relationships

8. Twitter, Facebook IS Marketing

9. Brand Management - 140 can be a headline

10. Cross Pollinate your Brand

11. Digital Community Management

12. Thank you for your time.