1. Ways to Market Your Videos Online
One of the best ways to increase the visibility of your business is through video marketing. Whether
it is a hilarious corporate branding YouTube video, or a helpful how-to guide, a well executed video
marketing strategy can be extremely helpful to virtually any business. Read on and learn what you
should do in order to successfully develop a marketing plan.
To help people notice your videos you should develop a title that is eye catching and mind bending.
Use a play on words or a rhyme to help people remember the name of your video. You should also
use your primary keyword and if possible at least one or two associated keywords.
Do not avoid video marketing because you are shy. If it is hard for you to talk in front of a camera,
do as many takes as you need and edit your video. Ask a friend or a colleague to help you by
demonstrating products with you or interviewing you.
You have a limited amount of time to capture the attention of your viewers. The first 15-20 seconds
of your video are crucial. During this time, try to grab and hold their attention with a tantalizing
teaser or an unexpected perspective. You want them to watch until the very end.
Interviews make great videos. Have a friend or a colleague interview you if you want to give some
details about your business and products or interview some customers if you want to share some
original reviews of your products. If possible, find an expert in your field who is willing to be
interviewed on your products.
If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you
have the equipment to do so. Granted, getting either professional equipment or personnel might
seem like the best route to take, but such arrangements can take time. Capture the energy and
essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something
expertly polished.
Try collaborating with others to create videos as a team. These videos often come out better than
ones you do by yourself. You can use friends, family or members of your favorite organizations in
your videos, so you don't have to stick to your coworkers if you don't want to. Also, include their
names in the description of your video.
Don't forget the music! Using music can help you enhance the mood, give a sense of suspense or
even accentuate comedy bits. If you're not good with music choices, ask friends and family to help
2. you out. Don't play the music too loud and drown out the speaker, of course.
Use a catchy and descriptive title. In addition to being the first impression potential viewers get of
your video, your title can draw internet traffic on its own. Keywords in the title of your video are
seen by search engines and can help get your site ranking higher. Make sure your title is short,
descriptive, and packs an impact.
Don't ignore captions and subtitles in your videos. Text is as important in a video as the actual
moving pictures as it can anchor what's being said in the minds of the viewers. Highlight key words
and phrases which make an impact and underline the message the video is trying to get across.
For example, you might receive feedback from customers indicating that they do not understand a
particular aspect or usage requirement for one of your products. A step-by-step explanatory video is
the perfect way to address their concerns. This helps you teach customers how to use your products
correctly while showing potential customers how well your products work.
Try doing a parody to get views for your online marketing video. Imitating a popular video or
personality with parody will generate thousands of views, especially if you can coordinate your
timing with real life happenings. Use politics and celebrities or mimic the most popular ad on TV and
see how fast your video takes off!
It is important to add your URL into your video. It is fairly easy to add a text box to your video, and
this text box should contain information like your URL and the name of your website. This helps
make it easier for video viewers to find your website.
If you want to be a successful video marketer, be honest and forthright with your audience. Avoid
hiding anything in your videos. If you want to sell something, explain why you want to sell it.
Nurture relationships through your comments on your video. Improve your reputation and become
known for your expertise in your business' niche by networking on your video page.
Use questions to start a conversation. For example, show how you use the product you're selling in
your own life and then ask viewers to leave comments about how they use it. You may find some
innovative ideas for your product which you can then show to everyone in future videos.
Combine your video marketing efforts with social marketing. After you post your video, announce it
in your Facebook account and tweet about it on Twitter. This will drive your followers to view your
video where they can give their immediate feedback on the video's effectiveness. This will also
encourage them to share the video link with their social network.
3. Provide helpful information in video marketing videos. Give your customers and potential customers
a reason to visit your company's website and make a purchase. Your videos give you the opportunity
to show people what you do. Videos that give customers valuable information are those that are
shared across many social-networking websites.
Make the title of your videos count. Similar to your blog posting headlines, your video titles can pull
in some vital traffic. There are a couple of reasons for this. A quality video title is important for
http://nichegeek.com/10_totally_stupid_online_business_ideas_that_made_someone_rich both
grabbing the viewer's attention and using proper keywords to boost search engine rankings.
Be original. Customers will watch your videos and share them with their friends if they find your
content original and useful. Experiment with different methods and approaches until you find
something your audience loves. Look at what your competitors are doing in their videos and do your
best to create something entirely different.
It is hard to dispute the fact that video marketing has played a large role in the success of countless
entities in recent years. However, without a good amount of in-depth knowledge regarding the best
ways to go about using video marketing, great results may be elusive. Keep the advice in this piece
nearby as you embark on your video marketing planning.
