13. But…But…But…
•
•
•
•
•
That’s way too much effort!
I can’t do it all at once!
It’s been kinda, sorta done...
I’m not ABC/CNN/YouTube/Forbes…
How do I focus my time?
21. Mobile…not first
• Responsive is the answer! What was the
question?
• Alternatively, open up legacy systems to
mobile users, bypassing legacy UI
• Expensive, but valuable siloes outside your
WCMS
• Maximise consumption opportunities
39. What does Funnelback know about
this URL?
• Index
– Is this URL indexed?
– When was this last
indexed?
– How is this page indexed?
• Anchors
– What links here?
– What link text comes here?
• Analytics
– What terms did users
search for to get here?
– What’s related?
• Shareability
– Social Media metadata
present?
– Rich snippet enabled?
• Mobile
– Separate URL for mobile
equivalent?
– What does the mobile
equivalent look like?
Question for audience: How often do you click through / repost / share items in your Facebook timelines and Twitter streams that do NOT have rich media associated with them?