Boost Traffic and Sales Using Social Media - ICCFA

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This document provides tips on how to boost traffic and sales using social media. It discusses how Zachary Garbow, co-founder of Funeral Innovations, will teach attendees how to master social media, drive more traffic to their website, and monetize that traffic. Specific social media platforms that will be covered include Facebook, Twitter, search engine optimization (SEO), and blogging. The goal is to provide attendees with an engaging online presence to inform, engage and sell to customers, with examples given of how some funeral homes have increased revenue through these strategies.

Tecnologia

Boost Traffic & Sales Using Social Media Zachary Garbow Co-founder, Funeral Innovations

Do you want more web site traffic? Do you want to make money from your site as you sleep? Do you know how?

Co-founder, Funeral InnovationsCase Management Web Strategy Monuments

Change is coming to this industry… Will it pass you by?

You will learn: How to master social media How to drive more traffic How to monetize that traffic

In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue – American Marketing Association, 2009

Becoming a Social Media Black Belt Engaging Web Presence Facebook/Twitter Search Engine Optimization (SEO) Blogging Analytics

Twitter - What to tweet? Obituary Notices Community News Company Announcements Personal statuses & opinions

Search Engine Optimization (SEO) Google PageRank in a Nutshell Authority Inbound Links Domain Stability Performance Content Page structure Keywords Original content URL Link text No Guarantees!

Keywords in title Keywords in URL Good content Keywords in header Sharing

The Future is Free! The Future is Free! Online Revenue Formula Free traffic + Free obituaries = Profit!

Online revenue - the sweet spot Traffic Buying Intent Products/Services Web Sales!

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As our communities' demographics change, the approaches funeral homes and cemeteries use to reach these folks must evolve as well. Over 70% of the US is on Facebook and almost 70% of the country owns a smartphone. In order to grow your pre-need and business leads, you must reach these people where they spend the majority of their time: online. In this session, I'll share proven techniques for funeral homes and cemeteries to reach their community using digital marketing. I'll show real examples of how you can generate leads using Facebook, email and your website. By the end of this session, attendees will have actionable knowledge to deploy a digital marketing strategy that increases their bottom line and keeps them ahead of their competition!

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Boost Traffic and Sales Using Social Media - ICCFA

1. Boost Traffic & Sales Using Social Media Zachary Garbow Co-founder, Funeral Innovations

2. Do you want more web site traffic? Do you want to make money from your site as you sleep? Do you know how?

4. Software Engineer, IBM Research

5. 100+ Patents Pending

6. IBM Master Inventor

7. Co-founder, Funeral InnovationsCase Management Web Strategy Monuments

8. (Silicon Valley )Experience Matters

9. Change is coming to this industry… Will it pass you by?

10. You will learn: How to master social media How to drive more traffic How to monetize that traffic

11. In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue – American Marketing Association, 2009

12. 600 Million

13. Becoming a Social Media Black Belt Engaging Web Presence Facebook/Twitter Search Engine Optimization (SEO) Blogging Analytics

14. “Real” Web Presence Brand Convenience Inform Engage Sell

15. Facebook

16. Can Facebook Deliver Traffic?

17. Double Your Traffic! Social Obituaries

18. Twitter - What to tweet? Obituary Notices Community News Company Announcements Personal statuses & opinions

19. Search Engine Optimization (SEO) Google PageRank in a Nutshell Authority Inbound Links Domain Stability Performance Content Page structure Keywords Original content URL Link text No Guarantees!

20. Keywords in title Keywords in URL Good content Keywords in header Sharing

21. Top Result is Critical!

22. Blogging

23. Analyze, Rinse, Repeat

24. The Future is Free! The Future is Free! Online Revenue Formula Free traffic + Free obituaries = Profit!

25. Online revenue - the sweet spot Traffic Buying Intent Products/Services Web Sales!

26. 1. Obituary Monetization

27. 2. Charge for Services, not Obits

28. 3. Online Leads

29. How effective? “I asked Kathy several questions after we had completed the order. She Googled us, looked at our site and used the monument designer, then came in and completed the deal. She said it was "fun” not an adjective you hear real often in this business! “ - John Heerma, Owatonna Granite

30. Summary Master(social media) 2. Distribute(your content) 3. Monetize(your traffic)

31. Your new office

32. zack@funeralinnovations.com

Notas do Editor

SEO & PageRankThe critically important topic that everyone likes to spout advice on, even if they don’t actually understand
Virtual Goods – Zynga?

Boost Traffic and Sales Using Social Media - ICCFA

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