2. Create New Pitch
Select ‘New Pitch’ from the vertical menu on the left. After
the initial instructions you will go to the probably most
important part – the elevator pitch.
3. The Elevator Pitch
Enter the name of your pitch and a short description – no
more than 2-3 sentences that will act as a teaser to your
prospective supporters. Save, and then select a catchy
image. When ready, press Save & Continue.
4. General Information and ROI
Select the project industry and, if applicable, embed an
online video or slideshow. Upload a summary for your
product and its competitive advantages. At the ROI-page
select the type and date of the planned liquidity event.
5. PMV and Investment Round
Specify the current value of your company at the PMV-
page. At Investment Round-page set the amount to raise
and desired duration of the fundraising campaign.
6. S&M and Other Information
List the major competitors on your market and the
competitive advantages that your product or service has.
At Other Info-page, select its stage of development.
7. Team Description & Other Documents
At Team Description-page you can upload some resumes
of your team members, as well as the strengths and
weaknesses of the team. At Document Deck you can
upload other documents you consider important.
8. Submit Your Pitch
Once all mandatory information is in place, you can publish
your pitch. At the Submit Pitch-page press the ‘Start
Fundraising Now’ button. If any mandatory data is missing,
you will get here information what exactly is missing.
9. All or Nothing
Depending on the total funds invested into your
company and its investment target, at the end of the
fundraising campaign you may receive all invested
funding points, or nothing. Even if the fundraising
campaign is unsuccessful, you will keep the links to
company’s business supporters.
10. Enjoy the Opportunity
As you use only funding points throughout the game, you can never
lose real money. Take the chance and use ‘Trial & error’-approach to
validate your product and estimate the market demand for it.
Enjoy the opportunity!