how we create the grusp and the phpday as one of the most important technology conference in italy

1. ideato
Help yourself,
Grow a healthy ecosystem
francesco fullone
ff@ideato.it
@fullo / @ideato

2. ideato
CEO &
Founder
Who am I
president

3. ideato
Who am I
president

4. ideato
no-profit association
no offices
online meetings
300 members in
the whole country
promote good
dev practices

5. ideato
O!"# $p%! & '()#...

6. ideato
Not
enough
(real)
developers

7. ideato
Companies don’t train properly their
developers, freelancers don’t find (an excuse)
to learn high level stuff
Should we create
something to help the
grown of a better
ecosystem for (php)
developers?

8. ideato
(an ecosystem building case study)

9. ideato
* free
* in italian
* “for the community”

10. ideato
ideato
*It could work!

11. ideato
After 5 editions we
declare it a...

12. ideato
(partial)
#FAILure

13. ideato
* free => 40% drop-off rate
* not appealing enough for
the (foreign) php-rockstars
* too many beginner talks

14. ideato
we were
limited by the
budget

15. L#&r!, D!, R"p"#$
Conference is for pros

16. ideato
Not for hobbyist
but for pros!

17. ideato
No more free
tickets

18. ideato
* book a better venue
* invite foreign speakers
* have some budget left
for other activities
It’s not free but...
we can

19. ideato
English is our lingua franca

20. ideato
languages evolution
0
25
50
75
100
2003 2004 2006 2007 2008 2009 2010 2011 2012 2013
english italian

21. ideato
* reached new attendees
* introduced italian speakers
to an international audience
* facilitated international
synergies
It’s not in italian so we...

22. ideato
2003
2004
2006
2007
2008
2009
2010
2011
2012
2013
500 tickets sold
300 attendees each day

23. L"#r%, D%, R"p"#$
take back italian fellows

24. ideato
The
“PUG Program”

25. ideato
Bring some love to the
“other side of the community”
* Cheap (but not free) conferences
in italian as a “gym” to raise new
speakers and developers
* Create connections with local
companies
* Write and translate books in
italian

26. L"#r%, D!, R#p#&'
helping ourself is to help other communities

27. ideato
Raise the bet
and other 15 conferences...

28. L#&r!, D!, R"p"#$
a lean process (?)

29. ideato

30. ideato
jsDay + phpDay 2014
14th-17th May 2014 Verona
www.phpday.it / www.jsday.it

31. ideato
Questions?
skype: ffullone
twitter: fullo
email: ff@ideato.it