Sales promotion

Sales Promotion The wonders and the wounds

Promotion Mix / Communication Mix (PR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Types of Sales Promotion ,[object Object],[object Object]

What do we want the consumers and trade to do? ,[object Object],[object Object]

A sales promotion should be ,[object Object],[object Object]

Trends on Sales Promotion ,[object Object],[object Object],[object Object],[object Object]

Why the Growth??? ,[object Object],[object Object],[object Object],[object Object]

The Downside of Sales Promotion ,[object Object],[object Object],[object Object],[object Object]

What a sales promotion should be…. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Planning Sales Promotion ,[object Object],[object Object],[object Object],[object Object]

Types of Buyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results that are needed …. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Sales Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Coupons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bonus Packs ,[object Object],[object Object]

In Pack, On Pack Promotion ,[object Object],[object Object],[object Object]

Specialty Container ,[object Object],[object Object]

Continuity Program /Loyalty Cards

Refund / Rebate Promotion ,[object Object],[object Object],[object Object],[object Object]

Sweepstakes ,[object Object],[object Object],[object Object]

Sampling ,[object Object],[object Object],[object Object]

Price off promotion ,[object Object],[object Object],[object Object],[object Object]

Choose the right promotion for the right situation

Example Problem Solution New product Sampling, on pack promo Consumers not loyal Rebates, sweepstakes, loyalty cards Competitors are attacking the market with ads Price off, free goods, premiums, rebates, etc Excess inventory Shelf life is critical

Consumer Promotion ,[object Object],[object Object],[object Object],[object Object]

Trade Promotion ,[object Object],[object Object],[object Object],[object Object]

Sell in (PUSH STRATEGY) ,[object Object],[object Object],[object Object],[object Object]

Volume Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Promotion ,[object Object],[object Object],[object Object]

Cooperative Promotion ,[object Object],[object Object],[object Object]

Co-branding ,[object Object],[object Object],[object Object],[object Object]

Free Goods ,[object Object],[object Object],[object Object]

Trade Advertising ,[object Object],[object Object]

Massive advertising always leads to higher trade acceptance Trade will only stock items that will sell

Personal Selling Direct Selling Distribution Selling Outlet Selling

Direct Sales ,[object Object],[object Object],[object Object]

Direct sales ,[object Object],[object Object],[object Object],[object Object],[object Object]

How do they profit? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Selling ,[object Object],[object Object],[object Object],[object Object]

Bonheur Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BiC became better when… ,[object Object],[object Object]

Key things to remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Copy Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Plan ,[object Object],[object Object],[object Object]

Executions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just make sure they do not… ,[object Object],[object Object],[object Object]

Things you should remember ,[object Object],[object Object],[object Object]

Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember ,[object Object],[object Object],[object Object],[object Object]

Remember ,[object Object],[object Object]

Thank you for such a wonderful semester… really

Sales promotion

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Sales promotion