The document provides an overview of the key pillars of business: You, Product, Market, Marketing, People, and Systems. It discusses the importance of self-improvement, developing the right product to solve customer pains, understanding the market through creating an avatar persona, effective marketing communication, hiring the right people, and implementing systems to introduce order and track progress. The goal is to convince the reader that focusing on these fundamental aspects is essential for business success.

1. PILLARS of
6 BUSINESS
LADISLAV MARTINCIK
... I wish I knew 5 years ago when I was
starting my own business/startup.

2. I GET IT...
mentality
My goal here is to convince you that what
I’m about to tell you is something NEW.
PLEASE BE OPEN MINDED!

3. CONTENTS
Story of Foundum (foundum.com)
YOU
PRODUCT
MARKET
MARKETING
PEOPLE
SYSTEMS
cca 45 min / cca 40 slides

4. FOUNDUM
TEAM

5. The global online ecosystem for entrepreneurs.
Foundum matches
entrepreneurs to private
investors, advisors, and service
& funding providers in order to
create valuable relationships.
5

6. ECOSYSTEM
MALLORCA
2012
6

7. PILLARS of
6 BUSINESS

8. YOU
You grow you business by growing you.
8

9. YOU
EFFECTIVITY
vs
BEING
RIGHT
9

10. YOU
SELF LIMITING
BELIEFS
limiting Empowering
Tony Robbins - Awaken the Giant Within
10

11. YOU
WANT < DON’T
WANT
WHAT MOTIVATES YOU?
Carrots and sticks.
11

12. YOU
PRODUCTIVITY &
TIME MANAGEMENT
Secret to be more productive is ...
12

13. YOU
ENERGY
You cannot expand time. It’s fixed.
13

14. PRODUCT
Product/Idea is not the thing you start with.
14

15. PRODUCT
IDEA
QUICKSAND
How do I get my great idea?
Amy Hoy - 30x500 course
15

16. PRODUCT
You need to have idea to start a business.
You need money to start a business.
You need experience to start a business.
You need skills to start a business.
IDEA
EXTRACTION
Dane Maxwell - TheFoundation.io
16

17. PRODUCT
IDEA
EXTRACTION
INTERVIEW
What is the most important activity you are
doing every day in your business & what is
the pain you experience in this activity?
17

18. PRODUCT
IDEA TEST #1
Money multiplier - Does the idea
makes more money to my customer?
Pain killer - Does the idea help solve big
problem for your customer?
Amy Hoy
18

19. PRODUCT
IDEA TEST #2
10x times the value - Does the
product delivers 10x value what customer
is paying to us?
Appsumo
19

20. PRODUCT
IDEA TEST #3
Pain - Is there urgent pain or irrational
passion?
Active - Is the user actively searching for
solution?
Options - Are there a few or more
perceived options? (From prospect POV)
Long term - Is there potential long for long
term relationship?
Eban Pagan
20

21. PRODUCT
IDEA TEST #4
Automated sale
Recurring revenue
No accounts receivable
- No money from outside.
Sell tools - Gold rush
Perry Marshall, Dane Maxwell
21

22. PRODUCT
MONEY
If there’s no money involved it’s not the
same game of poker.
22

23. MARKET
It isn’t what you think. So make the effort to learn.
23

24. MARKET
AVATAR
Concrete personality with all fears, frustrations,
commonalities
Create picture of this specific person in your
mind
Create conversation you have with him
(“script out the conversation”)
Eban Pagan, Fabien Fredricson
24

25. MARKET
AVATAR 2
Create avatar
Look for the most important people around this
avatar who’s opinion really matters to him/her.
What he/she thinks it’s happening in the
others people minds?
Look for hot buttons.
Eban Pagan, Fabien Fredricson
25

26. MARKET
CREATE
MARKET
It’s hard to compete. Easier to create.
26

27. MARKETING
Marketing is everything you do & your market can see.
27

28. MARKETING
You Product Corp Customer
COMMUNICATION
Marketing in nutshell (for me) is communication.
28

29. MARKETING
You Product Corp Customer
95% companies focus YOU
29

30. MARKETING
IRRATIONAL
FANTASY
Ever wondered why most of ads are so stupid?
Because they talk to our subconscious mind.
30

31. MARKETING
CONCEPT OF
NEW
Because when we “get it” we stop listen,
we need to always come up with NEW.
31

32. MARKETING
BE SPECIFIC
External, tangible, measurable benefits,
results.
Abstract to specific.
32

33. PEOPLE
Whoever you surround yourself with you became.
33

34. PEOPLE
HIRING PEOPLE
Choose carefully. Letting go people isn’t easy.
WRITERS
A-PLAYERS READERS
SNIPERS
OPEN MINDED
34

35. PEOPLE
WORKING w/ PEOPLE
EGO
We / You
Boss / Employee FEEDBACK
Open / Close
BALANCE
Organizer / Creative MOTIVATION
Money / Boredom
Carrot / Stick
35

36. SYSTEMS
If you feeling like chaos, you’re missing systems.
36

37. SYSTEMS
WRITE IT
DOWN
If you cannot write down system of steps
describing what you do... it’s chaos.
eMyth - Michael E. Gerber
37

38. SYSTEMS
TRACKing
If you’re not tracking your progress, how do you
know what’s going on?
38

39. RECAP
Signup for Foundum (foundum.com)
YOU
PRODUCT
MARKET
MARKETING
PEOPLE
SYSTEMS

40. THANK YOU
ladislav@foundum.com