9. Value Proposition Program Information Country Specific Messaging Engagement: Photo Gallery Engagement: Quiz Consideration: Contest Consideration: Community Video Consideration: Community Experiences Engagement: Downloads Engagement: Aussie Bands WOM: Aussie Mates Engagement: Soundboard Community: Message boards Ambassadors: Friends Consideration: Community Shout Outs Tourism Australia Global MySpace Profile Goal: Generate interest in the new Working Holiday Visa program in the US, UK, Germany and France Target: Recent university graduates Tactics: Engaged, MySpace a global partner to develop a global hub to drive awareness, engagement, and consideration of Australia as a post graduation destination. Provide fans of Australia the means to evangelize their support to the community. Results: Visa applications limits achieved for perior 3 months in advance. 6000+ Friends Notes: First social media foray for Government of Australia entity: deemed a media success.
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11. Entertainment Warner Bros. Warner Bros. International WB Independent WB Television