Jason Steinberg is an integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies. Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines. 

1. Jason Steinberg
Digital Marketing &
Communications
312.860.2621
jsteinberg9000@gmail.com
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 15 years in digital
 6 years executing integrated cross-media marketing
 Entertainment, B2B and Tech Experience
 Proven track record of award winning success
 Multi-cultural and global experience – LatAm, EMEA, Asia

2. Digital marketing & communications expertise
An integrated marketer with fifteen years digital experience spanning start-ups, agencies,
technology, financial and entertainment companies.
Having worked across all marketing disciplines around the globe, I have strategized,
conceived, built, and managed just about every form of content for digital consumption. Along
the way I have gained deep knowledge and experience through leadership roles within
branding, strategy, creative, production, media, public relations, social media and search
(SEM & SEO) disciplines.
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Advertising
Media
Public Relations
Search
Social Media
Programmatic
Clients have included Coca-cola, Microsoft, GM, Riddell, DeVry
and Delta Faucet P&G, TGI Friday’s, E*TRADE, Suzuki, Purina,
Tourism Australia, Luxottica, EMI, Yum!, IAG and more.
Additionally, I have led the development and launch of some of
the most popular entertainment and marketing destinations on
the internet including Harry Potter Online, Batman.com,
Scooby-Doo Online and participated in the launch of iconic
online gaming experiences including the Sims Online and
EA.com.

3. Recommendations
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4. Senior Vice President, Microsoft Account
• Oversaw the transformation of the SMG
Mexico digital capability
▫ 40 employees
▫ P&L Responsibility
▫ Established programmatic & search
hubs
▫ Pioneered multiscreen planning
approach
• Returned Mexico office to digital growth
▫ Millions in new business wins
▫ Stabilized client relationships
▫ Reduced employee turnover
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5. Senior Vice President, Microsoft Account
• Responsible for the integrated
Commercial Team on the
Microsoft Account.
▫ 35 employees
▫ P&L Responsibility
▫ Global strategy & planning
• Oversaw $100mil in media
investment
▫ Cloud, Azure, Office 365 and
Dynamics media teams.
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6. Vice President, Director of Digital Strategy
• Responsible for digital/social
media strategy for agency
• New Business
• Organic Growth
• Key Accounts
• Established digital capabilities in:
• Monitoring & Analytics
• Digital Content
• Community Management &
Engagement
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7. Digital Media Director
• $90MM in digital investment
• Garnered awards including Best Financial Media
Plan, Best Integrated Campaign and
• Social media lead for agency
• Lead contract negotiation across existing and new
clients
• Significant new business wins
• Drove internal and external agency relationships
• Long term client strategy and development
• Drafting of positions on emerging media, new
technology and strategic companies
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8. Global Account Director, APAC
• Launched Australia.com
• Guided Tourism Australia’s global
digital strategy and execution
• Led Aegis digital strategy on the
winning pitch for the APAC Region
of the Fox account
• Strategically aligned Media, Search
and Production capabilities within
Aegis Australia
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9. Digital Director, Australia
• Grew digital revenue 85%
• Expanded team from 4 to 11 people
• Negotiated group rate positions with key
media owners
• Re-structured digital fee structure
• Integrated digital capability into all agency
business groups
• Responsible for quality and strategy of
digital for the Australian region

10. Producer, Warner Bros. Online
• Conceptualized, planned and executed
multi-million dollar, worldwide online
marketing programs including Harry
Potter and the Goblet of Fire and Harry
Potter and the Prisoner of Azkaban
• Established documentation standards
(Design, Schedule, Budget) for department
• Responsible for turning negative
relationships with clients into loyal, repeat
business
• Participated in various online promotions
for Warner Bros. TV, Warner Bros. Home
Video, and Warner Bros. Animations

11. Australia.com
• The home page for Australia -
launched April, 2007
• 22 variations in 9 languages
• Brings together motivational
imagery and national product and
trade partners
• Primary call to action for all
national advertising
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12. Value
Proposition
Program
Information
Country
Specific
Messaging
Engagement:
Photo Gallery
Engagement:
Quiz
Consideration:
Contest
Consideration:
Community
Video
Consideration:
Community
Experiences
Engagement:
Downloads
Engagement:
Aussie Bands
WOM:
Aussie Mates
Engagement:
Soundboard
Community:
Message
boards
Ambassadors:
Friends
Consideration:
Community
Shout Outs
ourism Australia Global
ySpace Profile
Goal: Generate interest in the new
Working Holiday Visa program in
the US, UK, Germany and France
Target: Recent university
graduates
Tactics: Engaged, MySpace a
global partner to develop a global
hub to drive awareness,
engagement, and consideration of
Australia as a post graduation
destination. Provide fans of
Australia the means to evangelize
their support to the community.
Results: Visa applications limits
achieved for perior 3 months in
advance. 6000+ Friends
Notes: First social media foray for
Government of Australia entity:
deemed a media success.
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13. Harry Potter
and the Order of the Phoenix
and the Prisoner of Azkaban
and the Goblet of Fire
• Global website
• Viral programs
• Branded gaming
• Digital media
• Email
• Communities
• Outreach

14. Entertainment
Warner Bros.
Warner Bros. International
WB Independent
WB Television
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16. Other Notable Work
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17. Skills
Multi screen strategies
Integrated marketing
Social media
Digital strategy
Digital media
Executive consultation
Emerging technologies
Search strategy
SEM & SEO
International considerations
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Online entertainment and marketing
Gaming
Concept development
Branding
Client relations
Process creation and implementation
Total project management
Budgeting and scheduling