Brief discussion of: components for site success, user experience and analytics. Followed by a quick tips for social media optimization / engagement.

1. FIRST!
WordCamp NL, 6/11/2010
By Frederick Townes

2. ABOUT ME
 Founder: W3 EDGE, W3 MARKUP
 CTO: Mashable
 Co-host: WordPress Community Podcast
 Geek: In General

3. POLL, HAVE YOU OPTIMIZED FOR….
 search engines?
 conversions?
 social media (to drive page views,
engagement, etc)?
 performance?

4. BUILDING BLOCKS
 Success is relative: define goals
 Focus: set limits, make your site a destination
 Competitive Analysis: differentiate yourself,
determine what you are not
 Traffic Drivers: practice, discover + develop
techniques
 Develop your brand: connect with readers,
network
 Measure: track, analyze + remain cautiously
optimistic

5. GREAT USER EXPERIENCE *IS* SUCCESS
 Progressive enhancement across devices
 Consistent brand experience across devices
 Don’t make users think
 Create rich user experiences
 Make your content load first, do whatever it
takes
 All of the above means lower bounce rates,
more page views per visit and each new visitor
is more likely to return

6. QUICK TIPS
 Enable gzip compression (and minify)
 Use XFBML implementation for facebook plugins
 Use ShareThis and Tweetmeme, they provide
analytics
 Segment Traffic using Google Analytics Campaigns
to URLs you share and use FeedBurner if you don’t
already
 Add Facebook Open Graph meta tags to your posts
(plugin?)
 Want more? click WordPress Podcast link when you
see it each week right from your WordPress
Dashboard

7. PLUGINS OF NOTE
 http://wordpress.org/extend/plugins/buddypress/
 http://wordpress.org/extend/plugins/post-revision-
display/
 http://wordpress.org/extend/plugins/ultimate-
taxonomy-manager/
 http://wordpress.org/extend/plugins/shrimptest/
 http://wordpress.org/extend/plugins/wordpress-seo/
 http://wordpress.org/extend/plugins/google-analytics-
for-wordpress/
 http://wordpress.org/extend/plugins/w3-total-cache/

8. SITES OF NOTE
 http://wpcandy.com/
 http://yoast.com/
 http://andybeard.eu/
 http://www.wpbeginner.com/
 http://wordpress.tv/
 http://www.wpjedi.com/
 http://www.wptavern.com/

9. THOUGHTS?
 Quick Questions?
Ask. 
 Long Questions?
Meet me @ the Genius Bar or save them for
the “SEO & Website Optimization” session
with Roy Huiskes

10. THANK YOU
 Need more help?
Hire Me!
ftownes@w3-edge.com
http://twitter.com/w3edge