Introduction to Social Media in Construction
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This document discusses using social media in the construction industry. It suggests that social media is where customers, clients, staff, suppliers and others can be found, and is a new way of communicating like talking and having conversations. The document outlines reasons to use social media in construction, such as visibility, sustainability, intelligence, and communicating with staff and clients. It provides examples of how social media could be used for bid production, project diaries, site images, and making project sheets more interactive. The document stresses measuring social media initiatives and having guidelines for its use. It offers to help with getting started on social media and improving digital visibility.
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Introduction to Social Media in Construction
- 1. social media in construction SELCA May 2011 martin brown
- 2. social what? martin brown e: fairsnape@gmail.com t: @fairsnape
- 3. real time web martin brown e: fairsnape@gmail.com t: @fairsnape
- 4. Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating and having conversations again … something emails killed? martin brown e: fairsnape@gmail.com t: @fairsnape
- 5. What do people see when they look for you on-line? martin brown e: fairsnape@gmail.com t: @fairsnape
- 6. martin brown e: fairsnape@gmail.com t: @fairsnape
- 7. Why use social media in construction ? visibility see and be seen innovative punch above weight sustainability best Practice good news learn + share intelligence leads industry + Market staff + clients … people client + competitor conversations relationships communicate martin brown e: fairsnape@gmail.com t: @fairsnape
- 8. martin brown e: fairsnape@gmail.com t: @fairsnape
- 9. Bid and PQQ Production Collaborative input to bids martin brown e: fairsnape@gmail.com t: @fairsnape
- 10. Bids and Interviews Contractor Interview Team Project Team Client martin brown e: fairsnape@gmail.com t: @fairsnape
- 11. @fairsnape: running bid presentation skills workshop:- What’s your number one tip for presenting at interviews? Real-time help from twitter martin brown e: fairsnape@gmail.com t: @fairsnape
- 12. Blogs new look project diaries? Learning from clients martin brown e: fairsnape@gmail.com t: @fairsnape
- 13. Site Images Making site images work + = ? Site Diary martin brown e: fairsnape@gmail.com t: @fairsnape
- 14. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback Make project sheets come alive again RSS Sharing onwards martin brown e: fairsnape@gmail.com t: @fairsnape
- 15. Great for getting wider this presentation online reach of your presentations and … martin brown e: fairsnape@gmail.com t: @fairsnape
- 16. Source: SMPR @katiebrowntweets … limitless opportunities for QR codes martin brown e: fairsnape@gmail.com t: @fairsnape
- 17. Construction need to unlock the potential of social media martin brown e: fairsnape@gmail.com t: @fairsnape
- 18. Poor communications at the root of most construction problems? martin brown e: fairsnape@gmail.com t: @fairsnape
- 19. There go my people I must find out “ where they are French politician Alexandre Ledru-Rollin going so I can lead them.” martin brown e: fairsnape@gmail.com t: @fairsnape
- 20. Social Media is like any other Initiative … Don’t forget to measure Guidelines Objectives Targets Measure Evaluate martin brown e: fairsnape@gmail.com t: @fairsnape
- 21. And have some form of fair play Web Use Guidelines Policy or Code of Conduct martin brown e: fairsnape@gmail.com t: @fairsnape
- 22. Getting started Join Linkedin Explore your digital visibility Engage with twitter (top 20?) Put site pictures to work Explore QR martin brown e: fairsnape@gmail.com t: @fairsnape
- 23. helping you … Hands on getting started eg: martin brown e: fairsnape@gmail.com t: @fairsnape
- 24. helping you … Improving your digital visibility martin brown e: fairsnape@gmail.com t: @fairsnape
- 25. helping you … Web in a hour (for micro SME’s) martin brown e: fairsnape@gmail.com t: @fairsnape
- 26. helping you … PR support … through friends martin brown e: fairsnape@gmail.com t: @fairsnape
- 27. helping you … Social Media User Guidelines martin brown e: fairsnape@gmail.com t: @fairsnape
- 28. There’s a party going on … you got an invite, now, do you … Ignore the invitation … Go but sit in the corner … Wear a paper bag over your head Burst in and shout or turn up and just act normal martin brown e: fairsnape@gmail.com t: @fairsnape
- 29. social media in construction SELCA May 2011 martin brown @fairsnape