Strategic Foresight: A Critical Skill Set For Your Business.

1. A Primer for Building
a Landscape of Futures Thinking
So... and Strategic Foresight
You Want
to Create
the
Future? Yvette Montero Salvatico, Principal
Frank Spencer, Principal
Kedge
Thursday, August 23, 12

2. Nobody cares if you were good
last year and certainly not if
you were good last decade.
They care about what
you're going to give
them in the future.
And all business planning needs
to be looking forward, not
backward...
Trying to grow any business by
looking at what it used to do
is never going to work.
Thursday, August 23, 12

3. Futures Thinking and Strategic Foresight...
the Immune System of Business
illuminate potential
unexpected threats and
implications emerging
opportunities
new
testing
perspectives
possible
outcomes
what could
happen dealing only
with today’s
vulnerable and context for strengthening problems
blind to present-day collective leaves us
challenges decisions capacity weakened
Thursday, August 23, 12

4. Balancing the Future
Trends & Aspirations &
Emerging Preferred
Issues: Futures:
“Here comes “The future
the future.” is ahead.”
Thursday, August 23, 12

5. The 4 Steps in Foresight
Exploration Discovery
1 2
Ladder of Inference Environmental Scanning
Causal Layered Analysis Wicked Opportunities
Mapping Action
3 4
Scenario Development Strategic Design
Thursday, August 23, 12

6. The future
cannot not be
“Cone of Possibilities”
predicted,
but it can be
mapped...
much like
projecting the
path of a
large storm.
Thursday, August 23, 12

7. The 3 Environments of Scenario Development
The 3 Environments
External Environment
Industry Environment
Social Competitors
Technological
Organization or Regulations
Economic
Focal Issue Stakeholders
Environmental
Political Customers
Internal
Driving Forces
External
Driving Forces
Thursday, August 23, 12

8. Understanding and Preparing for Multiple Possibilities is
the Difference Between Success and Failure
Transformation Breakthrough
“The Linear Future”
Resilience
Br
ea
Adaptation kd
ow
n
Thursday, August 23, 12

9. Why Is Futures Thinking Critical To The Success Of
Innovation In The Postnormal Economy?
You can't have a better tomorrow if
you're only thinking about yesterday.
Those who can look ahead with
foresight are better equipped to face
change and harness opportunity, since
they know which decisions today might open up
new doors tomorrow.
Applying foresight thinking can turn a
complex and unclear world into
a map of new innovation, opportunities,
and possibilities.
Foresight and Innovation at Stanford University
Thursday, August 23, 12
Wednesday, August 22, 12

10. About Kedge, LLC
Kedge is a minority-owned foresight, innovation, creativity, and strategic design consultancy. We help our clients to
thrive in a world of complex ideas and practices, uncover emerging trends on the horizon that will impact their
business, and discover unseen opportunities for strategic advantage and development.
Yvette Montero Salvatico, Partner/Principal
Holding a bachelor’s degree in Finance and an MBA from the University of Florida, Yvette has over 15 years of
corporate experience with large, multi-national firms such as Kimberly-Clark and The Walt Disney Company. Before
becoming a partner at Kedge, she lead the effort to establish Future Workforce Insights at the Walt Disney Company,
identifying future workforce trends and leveraging foresight models and techniques to assess potential threats and
impacts, emerging ideas, and exciting opportunities for the organization. Yvette is an experienced speaker,
addressing large audiences on topics such as business policy, diversity, and foresight.
Frank Spencer, Partner/Principal
Prior to founding Kedge, Frank worked for 15 years as a leadership coach and developer with entrepreneurs, social
communities, networking initiatives and SMEs, helping them to advance human development, local and global
innovation, and open-source collaboration. He holds a Master of Arts in Strategic Foresight from Regent University,
and is a member of the Association of Professional Futurists and the World Futures Studies Federation. With a
strong background in both business and academic foresight, Frank taught a course on futures and foresight for
developing solutions to wicked problems at the Duke TIP Institutes; is on the organizing team that is developing an
MSc in Foresight and Innovation at ISTIA/The University of Angers in France; and has worked on strategic foresight
projects for companies such as Kraft, Mars, Marriott, and The Walt Disney Company.
Yvette Montero Salvatico Frank W. Spencer, IV
Principal, Kedge, LLC Principal, Kedge, LLC
2905 Boat Dock Road 12 Drake Drive
Kissimmee, Florida 34746 Savannah, Georgia 31406
407-973-1172 912-660-6726
e-mail: yvette@kedgefutures.com www.kedgefutures.com e-mail: frank@kedgefutures.com
Thursday, August 23, 12