1. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
Deutsches Obstsorten Konsortium (DOSK)
German Fruit Variety Consortium
Dirk Zabel
Head of Variety Innovations

2. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
What is DOSK ?
• DOSK is an association of nine
fruit grower co‐operatives in Germany.
• DOSK intends to introduce new fruit varieties
to the german market.
• founded in 2003

3. Members of DOSK

4. STRAWBERRIES in DOSK
10.000t
3.600t
5.600t
6.400t

5. RASPBERRIES in DOSK
120t
90t
160t
90t
350t

6. Sweet Cherries in DOSK
310t
250t
1.700t
1.000t
400t

7. APPLES in DOSK
90.000t 100.000t
80.000t
65.000t
130.000t

8. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
DOSK´s intentions
• grouping of members interests
• enable access to variety for every interested party
• managing of new projects
(=innovation process)
• coordinated marketing strategy
• distribution of new varieties by members
• strengthen the chance of success
by substantial volumes of fruits

9. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
Innovation process
Tidd & Bessant; 2009
NEW
PRODUCT
Selection ‐
criteria
PBR / IPR
Licenses
Brand
Marketing
Variety testing
Pre‐commercial
orchards
Contact to
breeders

10. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
Key ‐ aspects
• professional selection of fruit varieties
 building an Innovation network
 forum for exchange of information
 analysis of sales market
• coordination of pre‐commercial plots
– market tests
– (presentation to growers)
• preparation of decisions in DOSK

11. Pre‐commercial plots

12. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
pre‐commercial orchard
in northern Germany
located at ESTEBURG research station

13. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
Rules of DOSK
• every member has the obligation to present
new projects at the board meeting before
planting.
• each cooperative has the option to join
• there is no obligation to join
• if the board decides not to start a project with
DOSK, each single cooperative has the right
to do it alone.

14. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
DOSK …
WE‘D LIKE TO GROW YOUR VARIETY
IN GERMANY.

15. www.dosk.eu dirk.zabel@dosk.euwww.dosk.eu dirk.zabel@dosk.eu
Thanks for your attention.
dirk.zabel@dosk.eu