1. Social shopping
beyond group buying to delighting and incentivizing
© 2010 AKQA Inc. Confidential & Proprietary 1

2. Creative Director
Head of User Experience, AKQA
@Lynn_Teo
© 2010 AKQA Inc. Confidential & Proprietary 2

3. © 2010 AKQA Inc. Confidential & Proprietary 3

4. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 4

5. Stop.
© 2010 AKQA Inc. Confidential & Proprietary 6

6. Stop.
Look.
© 2010 AKQA Inc. Confidential & Proprietary 6

7. Stop.
Look.
Listen.
© 2010 AKQA Inc. Confidential & Proprietary 6

8. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 7

9. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 8

10. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 9

11. Social Shopping
10

12. Social
Commerce
Media
©2011 AKQA - Con dential and proprietary. All rights reserved.

13. Social
Commerce
Media
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14. Bring shopping where people connect
©2010 AKQA - Con dential and proprietary. All rights reserved.

15. Bring connection where people shop
©2010 AKQA - Con dential and proprietary. All rights reserved.

16. Social Shopping
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17. Listen.
© 2010 AKQA Inc. Confidential & Proprietary 15

18. © 2010 AKQA Inc. Confidential & Proprietary 2

19. Use interviews or eldwork to
uncover what consumer behaviors
are inherent in shopping
© 2010 AKQA Inc. Confidential & Proprietary 3

20. fun
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21. prolong the fun
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22. 19

23. 20

24. sense of belonging
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25. nd others with same style
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26. 22

27. 23

28. stress-reliever
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29. watch, then buy
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30. 25

31. 26

32. 27

33. re ection of self
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34. personalize and post
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35. 29

36. 30

37. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 31

38. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 32

39. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 33

40. ©2010 AKQA - Con dential and proprietary. All rights reserved.
© 2010 AKQA Inc. Confidential & Proprietary 34

41. ©2010 AKQA - Con dential and proprietary. All rights reserved.
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42. Stop.
Look.
Listen.
© 2010 AKQA Inc. Confidential & Proprietary 36

43. Stop.
Look.
Listen.
ink.
©2010 AKQA - Con dential and proprietary. All rights reserved.

44. Content generation
© 2010 AKQA Inc. Confidential & Proprietary 38

45. Quality recommendations
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46. Incentives
© 2010 AKQA Inc. Confidential & Proprietary 40

47. 41

48. 42

49. 43

50. New business models emerge?
© 2010 AKQA Inc. Confidential & Proprietary 44

51. Social shopping is here to stay
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52. Delightful experiences
© 2010 AKQA Inc. Confidential & Proprietary 46

53. Delightful experiences
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54. Quality, trustworthy information
© 2010 AKQA Inc. Confidential & Proprietary 48

55. ank You
©2010 AKQA - Con dential and proprietary. All rights reserved.